By Gary Symons
TLL Editor in Chief
The fresh fruit and giant Dole Food Company has just signed a licensing deal that tastes good and is good for you.
Dole just announced a partnership with leading health supplement brand BEAM be amazing, which will see Dole further broaden its reach into new categories in the health and wellness sector, commencing with an authentic collaboration centered around BEAM’s best-selling product, Super Greens.
BEAM Be Amazing is a premium supplement brand that delivers high-quality products to empower individuals on their wellness journey. BEAM stands for ‘be amazing’ and happens to be the name of the cancer treatment that cured one of the co-founders of BEAM, Mike Yewdell. Dole is seen as an ideal partner, as it is among the world’s largest producers and distributors of fresh fruits and vegetables.
The BEAM x Dole Super Greens line debuts with an Orange, Peach, Mango flavor, boasting an impressive lineup of 35 fruits and vegetables per serving, prebiotic fiber and digestive enzymes, antioxidants, essential vitamins, and minerals. The products have no artificial sweeteners or colors, making them a perfect complement to Dole’s portfolio of wholesome offerings.
Dole says the partnership is a good fit, as the company has long been committed to enhancing lives with delicious produce and nutrition education, while BEAM is devoted to creating products that allow people to be the best version of themselves. “This collaboration marks another significant step toward Dole’s mission of making the world a healthier place with a like-minded partner,” the company said in its announcement.
Brokered by Beanstalk, Dole’s global brand extension agency, this collaboration continues to foster alliances between the iconic Dole brand and disruptive brands. Beanstalk is a TLL Top 20 Global Licensing Agency, with a strong focus on corporate brand licensing, including top clients in the food and beverage sector.
Elisabeth Morris, Director for Brand and Licensing at Dole Food Company, says BEAM’s management team brings a wealth of experience, with a combined 30 years in the supplement industry. As well, Morris says it was important to Dole that, in an era marked by consumers’ growing demand for clean and transparent supplement options, BEAM and Dole are able to leverage their collective expertise fill a void in the supplement market by prioritizing transparency, education, and high-quality ingredients, without sacrificing great taste.
“We are thrilled to partner with BEAM to leverage Dole’s bold flavors and bring a taste of paradise to everyone in a new way!,” said Morris. “BEAM’sfocus on educating consumers aligns so well with our mission at Dole around nutritional education. We hope that this product will encourage more people on their health and wellness journey.”
Russell Saks, CEO of BEAM be amazing, says a partnership with Dole fulfills a long held dream for his company.
“Since the inception of our Super Greens product, we have always thought Dole was a natural fit for a product collaboration,” Saks said. “We couldn’t be more excited to partner with acompany that not only makes great products but shares our values and mission, as well.”
For more information on BEAM x Dole products and where to buy, visit: https://youcanbeam.com/dole
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