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Dude Perfect Scores a Licensing Partnership with Nex

January 5, 2026

By Allison Watkinson

TLL Reporter

Nex has launched a partnership with Dude Perfect to develop a licensed family-friendly sports game for the Nex Playground system.

Developed exclusively for the Nex Playground, the licensed game will bring Dude Perfect’s personalities, characters and signature trick-shots to a motion-powered, controller-free gameplay experience.

“One of the best parts of what we do at Dude Perfect is getting to inspire fans to get up and try their own version of competition and play,” said Dude Perfect CEO, Andrew Yaffe. “Nex’s focus on active play together in an accessible format makes them a great partner for reaching fans in the gaming space, and we see an opportunity to work together to bottle up some of the Dudes-style fun and bring it to our fans in new ways.”

Scheduled to debut in summer 2026, the game will feature the full Dude Perfect line-up including co-founders Tyler Toney, Cory Cotton, Coby Cotton, Garrett Hilbert and Cody Jones.

It will also include appearances from the group’s official Panda mascot.

In addition, the collaboration plans to host a variety of Nex x Dude Perfect integrations across the Dudes’ Summer 2026 Squad Games Tour.

“Dude Perfect has inspired millions of fans around the world with the sheer joy they bring to every challenge,” said Nex CEO, David Lee. “Their brand is the perfect match for Nex Playground, where our mission is to turn active play into unforgettable family moments. We’re excited to bring the Dudes’ energy into the living room in a whole new way.”

Launched in 2009, Dude Perfect is a creator-led entertainment company that offers high-energy sports, trick-shot and lifestyle content.

The company first began as a YouTube channel for its co-founders and has since expanded with a range of cross-platform video content, professional sports simulcasts, live tours and licensed products.

The group has garnered more than 18 billion views across platforms, and has featured appearances from celebrity athletes like Steph Curry, Serena Williams, Luka Doncic, Caitlin Clark and CeeDee Lamb.

Founded in 2017, Nex is an interactive technology development company that focuses on creating accessible and safe active gaming content for children and families.

Certified kidSAFE+ COPPA compliant, the company’s Nex Playground system offers a growing library of interactive motion-focused games and experiences based on a portfolio of licensed and in-house entertainment properties.

Nex Playground is currently available for purchase on Amazon, Best Buy, Target, Walmart and Sam’s Club online, as well as select retail stores across the US.

https://thelicensingletter.com/fifa-brings-its-flagship-football-game-to-netflix-ahead-of-world-cup-2026/

Filed Under: Editorial, Open Content, Top Story, Console Games, TLL, Recent Headlines, Archive, Articles, Featured, Video Games and Software Tagged With: Dude Perfect, sports entertainment, licensed video games, Nex Playground, Nex, sports lifestyle brands, Social Media Influencers

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