By Allison Watkinson
TLL Reporter
Earthbound has been selected as the exclusive licensing agency for the Beautiful by Drew Barrymore kitchenware brand.
Beautiful by Drew Barrymore was co-created by Made by Gather CEO, Shae Hong and Barrymore Brands founder and actress Drew Barrymore in 2021.
The Beautiful brand offers a wide range of high-performance kitchen appliances, cooking accessories, dining ware and home furnishings such as coffee machines, toasters, frying pans, cutlery, accent chairs, wooden tables and more.
Available exclusively at Walmart, the Beautiful by Drew Barrymore brand focuses on offering distinctive color options and streamlined, modern product designs.
“Drew Barrymore and her team have built a remarkable brand that inspires consumers to find beauty in their everyday lives,” said Earthbound CEO, Jeff Cohen. “We see an incredible opportunity to scale the brand’s offering at Walmart even further. We are thrilled to partner with Beautiful and Made by Gather on this next chapter.”
As the new licensing representative for Beautiful, Earthbound will work to expand the brand’s existing business initiatives and extend its products into additional retail categories.
Earthbound is a global licensing, brand management and retail service company that has 24 years of expertise working in licensing, product development and product design.
“Drew and I know the importance of finding the right partner and we’re excited to work with Jeff and the Earthbound team to take Beautiful beyond the kitchen,” said Hong. “Walmart consumers deserve beautiful things that inspire them in every room of the home, and at a price point that works with their lives.”
Drew Barrymore and her company Barrymore Brands focuses on launching accessible and stylish product lines in multiple retailcategories.
Prior to creating Beautiful with Made to Gather, the company launched several different product collections in areas such as cosmetics, beauty, eyewear and hair tools.
Founded in 2003 by entrepreneur Shae Hong, Made by Gather designs and manufactures products for a portfolio of licensed kitchen essential brands.
The Made by Gather brand portfolio currently includes Bella, Beautiful by Drew and Crux.
Beautiful by Drew Barrymore Names Earthbound as Brand Representative
