By Allison Watkinson
TLL Reporter
E.L.F. Cosmetics has launched a collection with professional swimmer Anastasia ‘Tas’ Pagonis to create accessible beauty products for the blind and low-vision community.
The limited-edition Beauty For Every Eye bundle features three E.LF. cosmetic products including the brand’s Big Mood Waterproof Mascara, Glossy Lip Stain in Power Mauves and Skin Suntouchable Whoa Glow SPF 30 in Sunbeam.
“I’m so excited to partner with E.L.F., a brand that truly values positivity, inclusivity, and accessibility,” said Pagonis. “Together, we’re making strides to ensure the beauty industry is welcoming and empowering for people of all abilities.”
Each product in the Beauty For Every Eye bundle comes with a scannable QR code that links to an audio recording by Pagonis that describes the product, in addition to outlining her own tips and tricks for cosmetics application to help fellow members of the blind and low-vision community make the most of the E.L.F. beauty products.
The limited-edition Beauty For Every Eye product bundle is available for purchase through the official E.L.F Cosmetics website while supplies last.
As part of their ongoing licensing partnership, Pagonis will continue working alongside E.L.F. Beauty’s design and development team to create new accessibility tools and adaptive products.
Pagonis first launched her collaborative partnership with the E.L.F. beauty brand in 2023 as a featured celebrity role model in E.L.F. Cosmetics documentary mini-series titled, Show Your(s)e.l.f.
“We are on a journey to make beauty even more accessible to every eye, lip and face,” said E.LF. Beauty CMO, Kory Marchisotto. “Tas continues to be our inspiration, building deeper connections with our community and showing that anything is e.l.f.ing possible.”
Created in collaboration with the Oberland marketing agency, the Show Your(s)e.l.f. documentary series features inspirational stories from celebrities, role models and activists who are members of historically marginalized and disadvantaged groups.
“E.L.F is all about being unapologetically yourself,” said Oberland ECD, Lisa Topol. “And our heroes in the Show Your(s)e.l.f. series demonstrate the beautiful magic that happens when people embrace who they are, defy labels and see barriers as nothing more than stepping stones,” added Topol. “Not only do they change their own world, they change it for everyone around them.”
In addition to Anastasia ‘Tas’ Pagonis, the Show Your(s)e.l.f. documentary series includes features on bionic pop artist, fashion model and performance artist Viktoria Modesta, astronaut and human rights activist Amanda Nguyen and acclaimed actor, artist and influencer Chella Man.
E.L.F. and Anastasia Pagonis Launch Accessible Beauty Collection
