By Allison Watkinson
TLL Reporter
Elton John has launched a second licensed home fragrance collection for his ongoing partnership with Slatkin + Co and QVC.
“My love for candles has always been rooted in their ability to transform a space and evoke emotion,” said Elton John. “Working with Slatkin + Co, and my good friend Harry Slatkin, has been a true joy, and I’m thrilled to now introduce a new collection just in time for Spring.”
The licensed collection includes an 8oz reed wicker candle set, 4oz reed diffusers and 14.5oz candles in a variety of fragrances.
Developed by Slatkin + Co, the fragrances featured in the collection are inspired by Elton John’s springtime experiences at his country estate in Old Windsor, Berkshire.
“Being able to release a second collection inspired by Elton’s Woodside estate is truly a dream,” said Slatkin + Co CEO, Harry Slatkin. “Together, our passions for fresh, bright fragrances have created a beautiful collection for Spring. Each scent is a reflection of Elton’s vibrant lifestyle, showcasing the beauty of Elton’s Woodside Estate at springtime.”
The full range of fragrances offered in the collection are Apple Mint Tea, English Lavender Shortbread, English Moss, Ginger Mango, Ivy’s Rose Garden, Rhubarb Strawberry Crumble, Spring Rain, Sugared Pear & Vanilla and Windsor Festival.
“This collection is inspired by the season of renewal, with scents that reflect the vibrant energy, fresh blooms, and light-filled days ahead,” said Elton John. “Each candle is a tribute to the optimism and beauty that Spring brings.”
The Elton John home fragrance collection launched exclusively through the QVC video commerce company on April 14, 2025.
“Our second collection beautifully blends the timeless elegance of florals with a passion for design and fragrance” said QVC VP, Kristen Stevens. “We are delighted to once again partner with two visionary talents to present a collection that offers a unique glimpse into Elton’s deep love for scent and Slatkin’s unparalleled craftsmanship.”
Founded in 1992, Slatkin + Co. is a home fragrance company that designs and manufactures a wide range of scent-focused products.
The company’s product portfolio includes candles, diffusers, bath & body offerings, candle accessories and more.
Slatkin + Co. products are sold through its online Home Worx store, as well as through a network of independent and specialty retail partners.
These partners include prominent specialty retail companies such as QVC, Kohl’s, The Home Depot, Macy’s, Ulta Beauty and more.
Global Merchandising Services Expands Ozzy Osbourne Licensing Program