By Allison Watkinson
TLL Reporter
The Royal Horticultural Society has signed Esselle Retail as a home décor licensee for a selection of products featuring art from the RHS Lindley Collections.
The first products in the RHS x Esselle range to hit retail is a line of 24 digitally-printed wallpapers with designs sourced from the RHS Lindley Collections’ botanical art archive.
After being selected, the licensed RHS Lindley artworks were adapted to suit the wallpaper range by Esselle’s in-house design team.
The launch of the digital wallpaper collection will be followed by a selection of digital fabrics that will be available for purchase starting in February 2025.
The licensed RHS x Esselle fabrics will be offered as made-to-measure curtains and blinds, as well as made-to-order cushions.
“This collaboration is about bringing something new and different to homeware—combining our design skill and advanced printing techniques with the unmatched assets of the UK’s favourite gardening charity,” said Esselle Retail SME, Olympia Giakou. “The result is quite amazing. We look forward to bringing this new range to our retail partners, trade shows and, of course, consumers, who we are sure will adore it.”
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Esselle Retail is a a UK-based design and manufacturing company that specializes in combining modern printing with high-quality homeware products delivered by skilled artisans from around the world.
Esselle Retail currently offers a comprehensive range of home goods including rugs, tableware, doormats, runners, wall art, storage solutions, curtains, blinds, cushions and digitally-printed wallpaper.
The company’s wallpaper is designed and manufactured in the UK using sustainably-sourced and FSC-certified raw materials and eco-friendly inks.
“The appeal to the RHS of the Esselle offering was a strong one from the start: an in-house design team that creates unique homeware, sustainably sourced and expertly crafted with premium materials,” said RHS licensing manager, Cathy Snow. “And of course it has now made excellent use of our design assets to produce something truly wonderful. We are thrilled to be announcing this collaboration.”
The Esselle x RHS products will be available for purchase online and through select Esselle retail partners such as B&Q, Debenhams, House Beautiful, Freemans, John Lewis, Homebase, Brewers Decorator Centres and more.
Founded in 1804, the Royal Horticultural Society is a UK gardening charity that hosts numerous national events, community initiatives, educational endeavors, public gardens and more.
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