TLL Staff
The experiential entertainment company Falcon’s Beyond Global has promoted Jason Ambler to the newly created position of chief content officer.
Ambler will report directly to CEO Cecil D. Magpuri and collaborate closely with senior leaders across the company’s divisions, consisting of Falcon’s Creative Group (FCG), Falcon’s Beyond Destinations (FBD), and Falcon’s Beyond Brands (FBB).
In his new role, Ambler will oversee the advancement of Falcon’s global content strategy, integrating its creative vision across physical destinations and digital platforms. He will also lead efforts to develop, produce, and distribute original content while exploring new opportunities in acquisitions, partnerships, and innovation initiatives.
“Jason brings a rare combination of creative vision, operational excellence, and deep industry experience that makes him the ideal creative partner to support our content strategy going forward,” Magpuri said. “As we continue to expand our content and IP portfolio, Jason’s contributions will be instrumental in delivering world-class storytelling across every platform and audience interaction.”
Ambler, who has held several senior executive roles within Falcon’s, will play a central role in unifying the company’s creative and operational teams as Falcon’s continues its global expansion.
“I’m incredibly honored to step into this role at an exciting time for Falcon’s,” Ambler said. “Falcon’s is uniquely positioned to lead the continued growth of the global experience economy through visionary design, dynamic digital content, and innovative technology.
“I look forward to working closely with Cecil and our teams to create engaging, interactive, and personalized experience ecosystems that will deeply resonate with audiences for many years to come.”
Falcon’s Beyond operates at the intersection of content, technology, and experiences, bringing licensed intellectual property to life across multiple business units.
Falcon’s Beyond is known for its innovative approach to immersive storytelling and for inventing proprietary rides, attractions, and technologies used in entertainment destinations around the world.
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