By Allison Watkinson
TLL Reporter
Girl Tribe Co. has teamed up with Duke’s Mayonnaise for a collaborative collection of mayonnaise themed fashion.
“We’re excited to team up with this celebrated clothing brand in a city that’s full of energy, community, spirit, and has a deep love for Duke’s,” said Duke’s digital content manager, Sarah DiPeppe. “From college football to Hot Tomato Summer, Charlotte knows how to bring people together and this collab does just that—combining the love of mayo with style to create something all fans will enjoy.”
Launched on March 5, the co-branded collection includes a crewneck sweatshirt, a t-shirt, a trucker hat, a tote bag and a sticker that are adorned with prints that feature Duke’s Mayonnaise.
The five exclusive pieces will be available to shop online and at Girl Tribe’s flagship retail store, while supplies last.
To further promote the licensing collaboration, Girl Tribe is hosting an in-person launch event on March 8 at their retail store, alongside the official Duke’s Mayo mascot, Tubby.
“The Girl Tribe x Duke’s Mayo collection is a true passion project brought to life”, said Girl Tribe co-founder, Sarah Baucom. “It may look like a non-serious collection, but in fact our love for Duke’s is intensely serious. The little yellow jar has been present for many of our fondest memories and celebrations growing up in the south,” added Baucom. “We are so excited to bring our trendy designs to make this collab a dream come true for our fellow Duke’s fans.”
Ten percent of the proceeds from the collaboration will be donated to the Giving Kitchen.
The Giving Kitchen is a non-profit organization that is dedicated to supporting food service workers during times of personal and widespread crisis.
This is accomplished through emergency financial assistance and connection to an extensive network of community-based resources.
Created in 2014 by Carrie Barker and Sarah Baucom, Girl Tribe Co. is a clothing company that creates graphic apparel with women positive messages.
Created in 1917 by Eugenia Duke, Duke’s Mayonnaise is a sauce and condiment company that currently offers several mayo varieties, in addition to tartar sauce, sandwich relish, salad dressing, mustards and more.