By Allison Watkinson
TLL Reporter
Global Merchandising Services and Mötley Crüe have announced an extensive range of collaborations to promote the rock band’s Höllywood Takeöver concert series.
The Höllywood Takeöver concert series is a three-night string of exclusive sold out club shows taking place this month on October 7, 9 and 11 at The Roxy, Troubadour and Whisky a Go Go venues in Hollywood.
“The Höllywood Takeöver is a once in a lifetime intimate opportunity for Mötley Crüe fans, and we are thrilled to work with the band and all of our partners involved to celebrate this unique occasion by offering exclusive, limited-edition products and local venue experiences,” said Global Merchandising Services SVP, Lisa Streff.
In honor of Mötley Crüe’s Hollywood Takeover, Prince Street Pizza will be offering a custom 4-slice combo called The Mötley Crüe Combo at all eight of its Los Angeles locations.
The custom Mötley Crüe combo features four Prince St. Pizza Sicilian pizza slices selected by each of the Mötley Crüe band members.
The Prince St. Pizza slices included in the combo are the Spicy Spring for vocalist Vince Neil, The Naughty Pie for drummer Tommy Lee, Meat Lovers for bassist Nikki Sixx and Vegan Cheese with Green Peppers for guitarist John 5.
Customers will be able to mix and match these four slices to create their own personalized Mötley Crüe Combo which is served in a custom designed box.
“We’re so excited to be part of this legendary collaboration honoring Mötley Crüe’s return to the Sunset Strip,” said Prince Street Pizza CEO, Lawrence Longo. “They were one of my favorite bands growing up and such an iconic staple of The Strip. I can’t wait for everyone to try their favorite slices.”
The Rainbow Bar & Grill has signed on for a Mötley Crüe pop-up store that will feature exclusive, band-curated merchandise including a Mötley Crüe x Rainbow Bar t-shirt and pint glass.
The pint glass can also be aquired for a nominal upcharge with signature cocktails inspired by the band such as the Dr. Feelgood RX, Kickstart my Heart-Tini, Sticky Sweet, Without You and S.O.S.
An array of apparel partners will also participate in the Höllywood Takeöver event. Represent is launching a limited-edition Mötley Crüe t-shirt at its Los Angeles store.
Hot Topic is offering a limited-edition Mötley Crüe t-shirt through its Ovation Hollywood location and online store.
The rock band’s charitable project, the Mötley Crüe Giveback Initiative, is also getting in on the Höllywood Takeöver action with an auction that allows fans to place bids on a range of stage-played instruments and rare collectibles from the Höllywood Takeöver shows.
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The proceeds from the auction will be donated to the Covenant House non-profit organization to help fund its efforts to provide support for young people experiencing homelessness.
“The reception to our Höllywood Takeöver has been phenomenal, and Global Merchandising has created new opportunities for our fans with these LA-centric collaborations that extend the experience beyond the clubs,” said Mötley Crüe. “We are also excited to kick off the Mötley Crüe Giveback Initiative and are aiming to raise $250K before the end of this year for Covenant House, an organization near and dear to our hearts.”
Mötley Crüe is an American rock band that has been active for over 40 years. The band has sold more than 100 million albums worldwide, and its iconography and hit songs are frequently licensed by major brands such as NASCAR, Dodge, Coldwell Banker, KIA, Carl’s Jr. and more.
In 2024, Mötley Crüe signed to the Big Machine Rock label, released a new EP called Cancelled and debuted a hit single titled Dogs of War.
The band has also announced their third Las Vegas Residency at Dolby Live at Park MGM that will take place from March 28 until April 19, 2025.
Global Merchandising Services is the official brand licensing representative for Mötley Crüe.
Global Merchandising Services is a music, celebrity and lifestyle merchandising company that offers expertise in areas such as licensing, product development, design, branding, manufacturing and direct sales.
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