By Gary Symons
TLL Editor in Chief
The LEGO Group has partnered with The Pokémon Company on its first ever Pokémon Lego sets.
It’s a brand licensing match made in marketing heaven, as the deal combines the world’s most popular toy product, with one of the world’s top entertainment and video game brands.
“Pokémon has always inspired discovery and connection and partnering with the LEGO Group brings those qualities together with creativity and imagination into a new form,” said Gaku Susai, Chief Product and Experience Officer at The Pokémon Company International. “By combining Pokémon’s sense of adventure with the thoughtful design and attention to detail of the LEGO Group, we’re giving fans the chance to build, play, and tell their own stories in ways they’ve never experienced before; something we’re thrilled to see come to life.”
LEGO has now unveiled the first three sets featuring five of the most popular characters from the Pokémon universe.
Based on some of the most iconic Pokémon from the brand’s 30-year history, the first LEGO x Pokémon sets will allow fans to build and display their favorite Pokémon in LEGO brick form when they launch on February 27.
They include one set featuring the iconic Pikachu character who has been at the heart of the Pokémon story line for over 30 years; the popular character Eevee in another set, and the trio of water, fire and plant Pokémon that started it all—Venusaur, Charizard and Blastoise—represented in a larger third kit.
“Bringing the world of Pokémon to life in LEGO bricks is both an exciting opportunity and a great responsibility,” said Julia Goldin, Chief Product & Marketing Officer of the LEGO Group. “We’ve worked to combine our worlds in a way that truly celebrates the creativity, adventure, and wonder that Pokémon represents.
“This partnership opens up a whole new range of possibilities for Trainers and builders alike, and we can’t wait for fans to experience these new LEGO Pokémon sets.”
The LEGO Pokémon Pikachu and Poké Ball set lets fans recreate one of the most iconic scenes from the franchise: Pikachu jumping out of the Poké Ball ready for battle. The brick-built Pikachu showcases trainer Ash’s favorite Pokémon in a dynamic pose, leaping out from a Poké Ball.
The 2,050-piece set features a black lightning rod shaped base, with lightning energy emitting from the Poké Ball as Pikachu exits, ready for action. Key Easter eggs include a “25” displayed on the base, signifying Pikachu’s Pokédex number.
Celebrating the iconic Electric-type Pokémon, fans will be able to pose the build in a dynamic battle stance launching from the opened Poké Ball, as well as in a seated pose, with a closed Poké Ball.
The largest set by far rings in with 6,838 pieces, as the LEGO Pokémon Venusaur, Charizard and Blastoise set is now one of the LEGO Group’s largest ever display sets. The set features three Kanto first partner Pokémon evolutions, for the first time, in LEGO brick form.
Each of the three figures faithfully capture the original designs with remarkable authenticity and with their own unique articulation. These Pokémon can be displayed individually or together on the action base, which hides easter-eggs for fans to discover as they build. The base features design details inspired by each of the featured Pokémon’s biomes, adding further depth to the display.
The third set celebrates fan favorite Eevee’s irresistible charm, with LEGO Pokémon Eevee, a 587-piece set that brings the Pokémon to life in dynamic detail. Eevee’s expressive face, movable tail, head and limbs allow builders to pose the fan-favorite, either at rest or ready to jump into action.
With LEGO’s innovative Build Together app, this set presents fans with the ability to build together with friends and family.
“As a lifelong Pokémon fan, it’s been an incredible honour to help bring these Pokémon to life in LEGO brick form for the first time,” said Siddharth Muthyala, Design Director on LEGO Pokémon. “Pokémon has inspired generations of fans around the world, so our team approached the design of these sets with immense care and passion, ensuring every detail and pose truly celebrates what makes these characters so beloved.
“I hope fans will love building them, as much as we did designing them.”
The partners have also launched a global competition with a prize worthy of die-hard Pokémon fans.
Scavenger Hunt – Find & Catch Them All! will be active between January 12 to February 27, with LEGO Pokémon fans able to look for hidden Pokémon clues across digital channels. Aspiring ‘trainers’ will be challenged to find clues hidden throughout LEGO’s digital content and Pokémon digital content.
Success in the Pokémon hunt will unlock exciting rewards and the chance to win The Grand Prize: experiencing PokémonXP and the 2026 Pokémon World Championships in San Francisco. The ultimate prize for true Pokémon fans will include access to Championship Sunday at the Chase Center, as well as all three new LEGO Pokémon sets. For more information around the LEGO Pokémon Scavenger Hunt, fans can visit: LEGO.com/Pokémon
The new LEGO Pokémon sets are now available for pre-order starting via LEGO.com/Pokemon, and Pokémon Center, the official online Pokémon retailer, the US, UK & CA. Products will be available for immediate purchase starting on February 27 on LEGO.com, LEGO Stores, Pokémon Center US, UK & CA..