By Allison Watkinson
TLL Reporter
Hasbro has announced a multi-year licensing partnership with Warner Bros. Discovery Global Consumer Products to become the global primary toy licensee for Harry Potter beginning in 2027.
The deal covers products inspired by both the Harry Potter film franchise and the upcoming HBO Original Harry Potter series. Hasbro plans to develop a range of merchandise including dolls, role play items, action figures, collectibles, interactive plush, and board games.
“The world of Harry Potter and its unforgettable characters align perfectly with our mission to deliver a lifetime of play to generations of fans,” said Tim Kilpin, President of Toys, Games, Licensing and Entertainment at Hasbro. “As longtime fans ourselves, we’re honored to partner with Warner Bros. Discovery Global Consumer Products as the official global master toy licensee.”
Robert Oberschelp, President of Warner Bros. Discovery Global Consumer Products, said the agreement arrives as Harry Potter celebrates its 25th film anniversary.
“Our new agreement with Hasbro arrives as the world of Harry Potter celebrates the 25th anniversary of the first film and continues to expand its magical legacy, powered by one of the most passionate and enduring fan communities in entertainment history,” he said. “Our partnership with Hasbro will deliver fresh, innovative toys, collectibles and games inspired by the beloved Harry Potter and Fantastic Beasts films and the new HBO Original TV series.”
The new HBO Original Harry Potter series is scheduled to debut in 2027 on HBO and HBO Max. Warner Bros. Television is producing the series, which will explore the wizarding world across multiple seasons. The cast includes Dominic McLaughlin as Harry Potter, Arabella Stanton as Hermione Granger, Alastair Stout as Ron Weasley, John Lithgow as Albus Dumbledore, Janet McTeer as Minerva McGonagall, Paapa Essiedu as Severus Snape, and Nick Frost as Rubeus Hagrid.
Hasbro is a games, IP and toy company with over 164 years of experience in the industry. The company’s portfolio includes franchises such as Magic: The Gathering, Dungeons & Dragons, Monopoly, Nerf, Transformers, and Play-Doh.