By Gary Symons
TLL Editor in Chief
Hasbro made history this month launching an entirely new sport called NERFBALL with an exhibition game in Bradenton, Florida.
It’s the first sport to be based on the NERF franchise, and indeed, one of the few sports ever to be based on a product line. In that sense, the introduction of NERFBALL could lead to leagues springing up around the world, as happened with the development of Ultimate Frisbee.
Hasbro has now released the gameplay video, so fans interested in the new sport—which combines the hectic gameplay of paintball with the speed and athleticism of basketball – can now see the historic Battle in the Bubble exhibition game at THIS LINK.
“Since 1969 when the iconic brand was first introduced to the world with the original NERF ball, dozens of iterations of NERF have been created across consumer products categories from sports items to blasters and much more,” Hasbro said in a statement. “What started with a simple NERF foam ball more than 50 years ago comes full circle through the cutting-edge competitive sport, NERFBALL. ”
The first NERFBALL tournament took place on Sept. 22, at the IMG Academy in Florida.
Donald Driver, one of football’s all-time leading receivers, dance competition champion and best-selling author, captained a stacked team of talented athletes including Isaiah Elohim, Jada Williams, Jessica Gardner, Kiyan Anthony, Sofia Chepenik and Trace Young.
In opposition, “Out of Darts” (AKA Luke Goodman) brought his love for NERF and expertise on blaster fun to his advantage with his team of athletes including Dontavious Hill, Hannah White, Lyric Swann, Maya Brady, Meechie Johnson and Mitchell Pehlke.
The first official NERFBALL game was comprised of four, 4-minute quarters, where the two powerhouse teams engaged in a heated competition in hopes of coming out on top. Athletes were each assigned a position—Defender, Midfielder and Runner—and used an official NERF PRO LEAGUE ball, the new NERF PRO STRYFE X blaster and NERF PRO darts to score points in two ways; shoot the NERFBALL through the net for six points or hit an opposing player with a dart for one point.
Adam Kleinman, SVP & GM for Hasbro’s NERF division, says his team started work on creating NERFBALL four years ago, which also required the development of sophisticated new technology.
“In 2019, we set out as a team on a journey to invent the first official sport of NERF and along the way created some of the most break frame technology to enhance the playing experience,” Kleinman said. “Our vision for NERF continues to be to fuel the future of social active play and the launch of NERFBALL is one incredible milestone as we continue to build on that vision.”
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One of the most important technological advances will involve new products that tell the player when he or she has been hit by a NERF dart. In paintball, a ‘hit’ is marked by a splatter of paint, but as a player myself, I can definitely say those little paintballs can really smart! Taking the pain out of paintball, so to speak, would be a major achievement and allow the sport to be played by younger kids, without fear of injury.
“Being able to answer the question, ‘Did I get hit’ through industry leading innovation is certainly a dream come true and something we are so excited to bring to consumers around the world,” Kleinman said.
This exhibition is just the beginning for the sport. Starting in 2024 people will be able to play NERFBALL at NERF Action Xperience (NERF AX) at Garden State Plaza mall in New Jersey, where fans can experience the heart-pounding play as seen in NERFBALL—Battle in the Bubble.
The franchising of NERFBALL allows the new NERF Sports segment to reach audiences everywhere. The expansion provides businesses with numerous opportunities to reach consumers through play, products, and experiences.
“For nearly 55 years, NERF has built its reputation across the globe as the go-to social active play brand. NERF AX acts as an extension of this lifestyle, inviting fans and families to join for thrilling experiences, dynamic gaming and much more,” said Matt Proulx, VP, Global Experiences, Partnerships and Music at Hasbro. “We have big plans for NERF AX in 2024, with North American locations set to open in New Jersey and Tennessee.
“To add to the excitement, fans who visit NERF AX at New Jersey’s Garden State Plaza mall will be among the first to play NERFBALL. Keep an eye out for updates so you can come by and put your skills to the test!”
In addition to playing at NERF AX at Garden State Plaza mall, fans can also look forward to playing in their own backyards. Soon, Hasbro will announce additional details on how fans can play at home with official NERFBALL gear. Anyone interested in playing can sign up at hasbropulse.com/nerfball to stay up to date.
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