By Allison Watkinson
TLL Reporter
Hippo Blue and Disney have launched a collaborative licensing partnership for a range of personalised children’s products that feature popular Disney characters.
Launched for Australia & New Zealand’s back-to-school season, the licensed collection includes a variety of customizable products such as drink bottles, bento boxes, lunch bags, backpacks and name labels.
The items featured in the Hippo Blue collection are adorned with officially licensed art from Disney-owned entertainment franchises.
This includes franchises like Mickey Mouse, Lilo & Stitch, Spiderman, Frozen, Minnie Mouse and Cars. Additional character options will follow at a later date.
“We are incredibly excited to collaborate with Disney on this new collection, featuring iconic characters from their franchises on our extensive range of personalised products,” said Hippo Blue CEO, Aldo Burcheri. “This new collaboration allows us to offer something truly special—products that not only showcase Disney’s timeless appeal but also celebrate individual uniqueness through personalisation.”
Designed using eco-friendly and durable materials, customers can choose from different personalisation options during their purchase such as color scheme, art selection and adding their own name.
The first Disney x Hippo Blue collection is currently available through the official Hippo Blue e-commerce site in both Australia and New Zealand., additional character options will follow at a later date.
The licensing partnership was brokered by Born to License on behalf of Hippo Blue.
“We are thrilled to support Hippo Blue throughout the process of working with the team at Disney,” said Born to License CEO, David Born. “Hippo Blue’s commitment to quality and innovation makes them the perfect partner to bring these products to life in a one-of-a-kind way.”
A division of Disney Experiences, Disney Consumer Products (DCP) brings the company’s brands and franchises to live with products like toys, clothing, apps, books, console games and more.
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