TLL Staff
Jazwares is turning play into purpose with the debut of “Stephamos,” a limited-edition Squishmallows plush designed to raise funds — and spirits — for the American Cancer Society (ACS).
The newest addition to the $4 billion Squishmallows empire, Stephamos is a blue-and-yellow phoenix symbolizing hope, care, and renewal. Available now for pre-order online, 100% of net proceeds from each sale will benefit ACS’s mission to end cancer “as we know it, for everyone.”
“At Jazwares, we believe in making a meaningful impact in the lives of children and families through play,” said Laura Zebersky, President of Jazwares. “With this special Squishmallows, we have the opportunity not only to support the American Cancer Society’s critical mission but also bring smiles to patients and their families when they need it most.”
Beyond retail sales, Jazwares is also donating 2,500 plush toys to American Cancer Society Hope Lodge locations across the U.S., offering comfort to patients and caregivers during treatment.
“Stephamos Squishmallows bring hope, healing, and hugs to families facing cancer,” said Nickki Reeves, ACS Senior Vice President for Enterprise Corporate Partnerships & Sports Alliances. “We’re grateful to Jazwares for helping brighten the days of people facing cancer and their loved ones.”
The initiative marks a meaningful expansion of Jazwares’ ongoing corporate social responsibility efforts — and reinforces how powerhouse toy brands can leverage their global fandoms for good. With Squishmallows continuing to dominate plush sales and pop culture alike, Stephamos represents the brand’s softer side — both literally and figuratively.