By Allison Watkinson
TLL Reporter
Jazwares has announced a multi-year, global master toy and collectible licensing agreement with World of Women for a diverse NFT collection.
World of Women consists of over 10,000 one-of-one randomly-generated, female-oriented NFTs. Each piece of the NFT collection was hand-crafted by the artist Yam Karkai. The collection contains 27 different outfits, seven lip colors, and 14 skin tones.
“WoW is the brainchild of renowned artist, Yam Karkai, who has created a strong community of dedicated enthusiasts during the rising popularity of NFTs,” said Laura Zebersky, President at Jazwares. “We are delighted to partner with WoW’s community to bring their beautifully diverse NFTs to a 3D format and showcase their universe of characters to new audiences.”
Set to hit retailers in 2023, Jazwares will have exclusive rights to design, manufacture, and market dolls, plush, vehicle playsets, costumes, accessories, and more inspired by the World of Women NFT collection.
“This collaboration will seamlessly integrate WoW’s unique styling in our Jazwares WoW branded line of products,” said Jeremy Padawer, Chief Brand Officer at Jazwares. “An NFT allows the holder to own the original; our line will allow the collecting community to also celebrate its fandom in empowering, high-end, fashionable dolls, toys, and collectibles.”
“We are going to pull out ALL the stops to make this a phenomenal collecting experience,” Padawer added.
Karkai says Jazwares record of success made the decision an easy one. Jazwares is a leading international toy company that was created in 1997. The company’s portfolio includes a variety of dynamic licensed and wholly owned brands.
The company currently markets its products in more than 100 countries, and has continued to grow rapidly through strategic acquisitions of companies and top-notch product development.
“The Jazwares vision of a World of Women master toy partnership stood alone,” said Karkai, co-creator and artist of the WoW collective. “Their general knowledge and enthusiasm for the NFT market is truly inspiring. We are ecstatic to work together, as well as directly with our incredible community, to bring the WoW franchise to this physical medium. Simply put, we cannot envision a better team to execute the next step in our storytelling.”
The WoW NFTs are currently available on the Etherium block-chain as ERC-721 tokens. They are hosted on IPFS.