By Gary Symons
TLL Editor in Chief
Kendall-Jackson is popping the cork on its first-ever co-branded wine collection with the National Basketball Association.
Kendall-Jackson is the family-owned winery behind America’s top-selling Chardonnay, and has partnered with the NBA on the release of three branded releases.
First unveiled during NBA All-Star 2025 in San Francisco, the includes the 2024 Lake County Sauvignon Blanc ($15), a 2024 Monterey County Chardonnay ($15), and a 2023 Sonoma County Cabernet Sauvignon ($25).
Each bottle is wrapped in an NBA-branded label designed by artist Victor Solomon, who’s previously reimagined the Larry O’Brien Trophy and turned basketball into fine art through his Literally Balling series.
“Each wine was carefully chosen to reflect styles that players and fans enjoy, making this collection a genuine celebration of the game,” said Kerry Tatlock, the NBA’s EVP of Global Marketing Partnerships and Media.
The collaboration builds on a growing trend in the league, with basketball stars swapping sneakers for stemware. From LeBron James to CJ McCollum, players have become vocal wine aficionados, and now, fans can quite literally drink in the basketball culture.
“From the beginning of our partnership, we talked about creating a co-branded wine collection that would capture the love of the game and the NBA’s legacy,” said Chris Jackson, co-proprietor of Kendall-Jackson. “Wine has always been part of life’s great celebrations. This collection honors both our heritage as a storied American winery and the league’s enduring influence.”
Solomon’s label design fuses the tactile feel of a basketball, with a pebbled texture, curved seams, and a splash of gold foil that nods to championship glory, along with Kendall-Jackson’s signature elegance. The result: A collectible crossover that’s at home courtside as it is in a wine cellar.
It’s a big move on the court for Kendall-Jackson, as the partnership marks a strategic move into sports lifestyle licensing, giving the brand a foothold in the NBA’s global merchandising and fan engagement ecosystem.
For the NBA, it’s a savvy expansion into the premium consumer category and the league’s first branded wine.
For more on the collection, visit kj.com/NBA.