TLL Staff
Red Toolbox announced Tuesday a licensing agreement with KitchenAid to create KitchenAid Kids, a line of children’s kitchen products set to launch in September 2026.
The product line will feature two categories. The first is pretend play kitchen appliances for imaginative role play, and the second consists of functional junior appliances, including a mixer and blender, designed for age-appropriate cooking experiences.
“We are incredibly excited to work with KitchenAid brand on this new venture,” said Ami Rosenfeld, CEO of Red Toolbox. “KitchenAid is one of the most respected and beloved brands in the kitchen and bringing that legacy into kids’ play is a natural fit for us.
“With the KitchenAid Kids line, we’re creating products that go beyond pretend, giving children the opportunity to engage in real, hands-on experiences that inspire creativity, learning, and family connection.”
The products will mirror KitchenAid’s signature designs while meeting safety and developmental standards for children. Red Toolbox said the line aims to help children build confidence, motor skills and creativity through kitchen-based play.
“We are thrilled to work with Red Toolbox to bring KitchenAid products to children and inspire their creativity,” said Amy Schneider, global licensing lead for KitchenAid. “We share a passion for designing high-quality, durable products that help consumers create memorable experiences.”
The KitchenAid Kids products will be available at domestic and international retailers beginning in September 2026.
Red Toolbox, founded in 2007, specializes in toys that replicate adult tools and activities. The company has licensing partnerships with brands including Stanley, Craftsman, Miracle-Gro and Goodyear.
KitchenAid has been a top brand for over a century. It introduced its stand mixer in 1919 and has since expanded to a full range of kitchen appliances and accessories.