Kraft Heinz Brings IHOP Syrups to Grocery Stores Nationwide

By Allison Watkinson
TLL Reporter
Kraft Heinz is launching a licensed pancake syrup condiment collection inspired by flavors featured at IHOP restaurants.
Designed for breakfast items like pancakes, waffles and French toast, the licensed syrup line from Kraft Heinz will introduce IHOP Original and Butter Pecan syrup products to grocery shelves throughout the United States.
“At Kraft Heinz, we’re committed to making the lives of our consumers delicious and we’re doing just that through our partnership with IHOP – bringing its indulgent syrups to grocery stores nationwide so that fans can elevate their homemade breakfasts,” said Kraft Heinz associate director, Danielle Coopersmith. “We’re excited to provide families with a simple way to enjoy their beloved flavors of IHOP at home.”
To maintain the same quality as the syrups in IHOP restaurants, the licensed Kraft Heinz syrup line does not contain high-fructose corn syrup and uses the same flavor ingredients as IHOP’s official restaurant version.
This new collaboration between IHOP and Kraft Heinz is an expansion of the two companies existing licensing partnership for food and beverage products.
The Kraft Heinz partnership previously launched a range of IHOP restaurant-inspired branded coffee to grocery aisles nationwide.
“Pancakes and syrup are what we do best, and expanding our partnership with Kraft Heinz to develop IHOP syrups for retail was simply a no brainer,” said IHOP executive director, Candice Jacobson. “Our purpose at IHOP is to serve more joy to more guests every day, and offering syrup at retail allows even more guests to experience that joy at home in addition to in our restaurants.”
Owned by Dine Brands Global, IHOP (International House of Pancakes) is a chain restaurant brand that focuses on affordable and family-friendly food for breakfast, lunch and dinner.
The IHOP brand currently includes more than 1,800 franchised restaurant locations worldwide.