By Allison Watkinson
TLL Reporter
Krispy Kreme has partnered with Peanuts Worldwide to create a licensed holiday collection is inspired by members of the Peanuts gang.
Offered in a custom dozen box, the Peanuts collection features three licensed doughnuts alongside two returning Krispy Kreme holiday varieties.
“Just like Charlie Brown, Snoopy and the Peanuts gang, our new holiday collection will bring joy, sweetness and a little extra happiness to all,” said Krispy Kreme chief brand & product officer, Alison Holder.
The three Peanuts-themed offerings are a Snoopy Cookies & Kreme Doughnut, a Christmas Wreath Doughnut and a Charlie Brown Ornament Doughnut
The Snoopy Cookies & Kreme offers a character-shaped doughnut filled with Cookies & Kreme filling, dipped in vanilla icing and decorated with Snoopy’s face.
Topped with a Snoopy and Woodstock sugar piece, the Christmas Wreath Doughnut is an Original Glazed that is decorated with a buttercreme green swirl and yellow nonpareil sprinkles.
The Charlie Brown Ornament is a shell doughnut with brownie batter filling and a yellow vanilla icing dip that is decorated with a zigzag pattern and ornament hook made from chocolate buttercreme.
For the returning holiday offerings, Krispy Kreme is adding its popular Santa Belly and Holiday Sprinkle Doughnuts to round out the Peanuts collection.
“Peanuts has brought joy to fans during the holiday season for decades,” said Peanuts licensing VP, Scott Shillet. “As we celebrate Peanuts’ 75th anniversary this year, we look to collaborate with partners like Krispy Kreme to continue that tradition for fans of all ages.”
Officially launching on November 29, the collection will be available for a limited time through participating Krispy Kreme shops and select retail partners across the US.
Launched in 1950 as a comic strip by Charles M. Schulz, Peanuts has expanded to become a global entertainment franchise and lifestyle brand.
The Peanuts brand, characters and other related intellectual property are owned by Peanuts Worldwide.
Peanuts Worldwide is jointly-owned and operated by WildBrain, Sony Music Entertainment and the family of Peanuts creator, Charles M. Schulz.
Image Credit: Krispy Kreme/Peanuts Worldwide.