By Gary Symons
TLL Editor in Chief
Kung Fu Tea has partnered with supplement brand ADVANCED to launch a functional beverage line that aims to deliver a one-two punch of flavor and hydration.
The HYDRATION+ Immunity line, debuting during Lunar New Year, transforms three Kung Fu Tea flavors — Peach Oolong, Sunshine Pineapple Tea and Passionfruit Green Tea — into caffeine-free, zero-sugar hydration mixes. Each serving contains 100% of the daily value of Vitamin D, 278% of Vitamin C and zinc, with only 10 calories per serving.
“We wanted to create an all-day companion that allows our fans to support their wellness while enjoying the authentic flavors they love,” said Steve Luw, chief operating officer of Kung Fu Tea. “Launching during the Lunar New Year, a season dedicated to health and prosperity, is the perfect tribute to our heritage.”
The timing of the launch isn’t just about good fortune; it’s a strategic strike in the growing functional beverage category, where brands are fighting for shelf space in consumers’ wellness routines.
The products are available in 30-serving jars and single-serve stick packs exclusively through ADVANCED.gg and Amazon, making them accessible for consumers seeking portable hydration that doesn’t pull any punches on nutrition.
“Partnering with an iconic brand like Kung Fu Tea allows us to bridge the gap between lifestyle, culture, and functional nutrition,” said Richard Ng, director of brand partnerships at ADVANCED. “This is only the first in a series of innovations we have planned.”
To celebrate the launch, Kung Fu Tea will host sampling events at participating U.S. locations. Customers who purchase any handcrafted beverage at select stores will receive two complimentary HYDRATION+ Immunity stick packs while supplies last.
Kung Fu Tea, founded in 2010, operates more than 350 locations across America and describes itself as maintaining the “Kung Fu” spirit through discipline and quality in every cup.
ADVANCED specializes in supplements for focus, energy and hydration, targeting gamers and performance-oriented consumers.
Raw C and Violet Crumble Get Crackin’ on Flavored Coconut Water