By Allison Watkinson
TLL Reporter
Laura Geller Beauty has launched a limited-edition makeup collection with the Wheel of Fortune game show and its co-host Vanna White.
Vanna White has been appointed as the official face and spokesperson for the Wheel of Fortune x Laura Geller collection.
“We were so excited to team up with Wheel of Fortune and Vanna to bring this collection to life,” said Geller. “We did customer research, and it came up that our customers were fans of the show, so it made sense that their viewers might like our makeup!
“We are constantly listening to our customers and looking to provide them with products that make beauty fun. This exclusive collaboration with Wheel of Fortune accomplishes exactly that and more. We also loved that Vanna is a vibrant reflection of the show,” Geller added. “She’s a walking embodiment of the message that we don’t disappear after 40 and in fact, are more beautiful than ever, which is what Laura Geller Beauty is all about.”
Wheel of Fortune is an American game show produced by Sony Pictures Television and executive produced by Bellamie Blackstone.
It is distributed domestically by CBS Media Ventures and internationally by Paramount Global Content Distribution, both divisions of Paramount.
“Laura Geller was the obvious choice to collaborate with on our first foray in the world of cosmetics,” said Sony Pictures Television VP, Sally Umsted. “Their team has been incredibly creative and thoughtful in incorporating Wheel of Fortune’s beloved game elements into the design of their new line and we’re sure consumers will love using these products when they debut.”
To support the launch of the limited-edition collection, Laura Geller Beauty has released a short promotional film featuring Vanna White on the set of Wheel of Fortune.
In the short film, White shares information about the new Wheel of Fortune collection and her decision to collaborate with Laura Geller Beauty for her first-ever beauty campaign.
“Once I tried Laura Geller’s products, I was hooked,” said White. “On the show, I’m fairly made up, but in my daily life I go for a more natural look. Laura Geller Beauty makeup is great for both.
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“I decided to work with Laura Geller for my first-ever beauty campaign because I love how the brand celebrates women over forty and makes products that look great on all skin types,” added White. “I’m really looking forward to sharing this line with our fans!”
The licensed makeup collection includes six full-sized beauty products that are inspired by elements from the show such as the multi-colored wheel, the million-dollar wedge and the puzzleboard.
The products in the co-branded collection include Wheel of Fortune-themed primer, blush, cream lipstick, eyeliner, eyeshadow, and brushes.
The Spackle Skin Perfecting Primer: Million Bucks is intended to serve as a lightweight base for long-lasting makeup looks. Its formula is enriched with antioxidants and moisturizers to soften skin and increase collagen production.
The Face The Wheel Blush Palette includes five long-lasting and blendable blush shades.
The Modern Classic Cream Lipstick in Big Money Red offers an intense red color and soothing moisturizers.
Kajal Longwear Eyeliner Glitz & Glam is infused with caffeine and vitamin E. The tool features a built-in sharpener on one end and can be used as either a soft eyeliner or a shadow crayon.
The Prizewinning Eyeshadow Palette includes twelve blendable shadow shades in a mix of matte and shimmer finishes.
The Dual-Ended Blush + Eyeshadow Precision Brush set includes an angled brush on one side for face application, lifting, and sculpting, and a smaller tapered brush for precision application and shading on eyelids.
The Laura Geller Beauty x Wheel of Fortune collection can be purchased exclusively on the official Laura Geller website for a limited time.
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