By Allison Watkinson
TLL Reporter
Mr. Brands is launching a new line of licensed Weatherbeater paints and stains at the 2024 National Hardware Show.
Taking place from March 26 to 28 at the Las Vegas Convention Center, Mr. Brands will be showcasing twenty-five high-quality paints and stains for the Weatherbeater brand.
The licensed products are intended to provide long-lasting home weather protection for both professional contractors and DIY consumers.
“We’re excited to showcase this new line of Weatherbeater paints and stains at NHS,” said Mr. Brands CEO, Alan Smith.”Our partnership with Weatherbeater leverages their reputation for superior, all-weather protection with our expertise in developing industry-leading, high-performance coatings,” added Smith. “We’re ready to introduce Weatherbeater to a new generation of homeowners and contractors.”
Owned by Full Sail IP Partners, the Weatherbeater home improvement brand was first introduced to the retail market in 1971.
Full Sail IP Partners is an investment firm that acquires, manages, and grows intellectual property assets through a brand licensing business model.
“We couldn’t have asked for a better partner with Mr. Brands,” said Full Sail IP Partners CEO, Alan Kravetz. “They have done an exceptional job on this line, and we are excited to see the response at NHS and the response once consumers see the beautiful, lasting results these products deliver. This launch marks the exciting first chapter of a renewed commitment to providing high-quality, dependable products under the Weatherbeater brand.”
Mr. Brands is a wholesale and distribution company that operates throughout the United States. The company provides its brand and IP partners with personalized services across a wide range of product and retail categories.
Retail buyers interested in learning more about the new Weatherbeater paints and stains can visit Mr. Brands at booth W545 at the 2024 National Hardware Show.
The licensing partnership between the two companies was facilitated by the global brand extension agency, LMCA.
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