In the Dr. Seuss book Oh, The Places You’ll Go, you can now add Canada to the list.
Dr. Seuss Enterprises is expanding its licensing program to Canada, with new products rolling out through Christmas and the New Year. The new licensing deals cover decor, fashion, toys, food and beverages, and more.
These newly brokered deals for the Canadian market include a number of Dr. Seuss’s iconic titles such as Oh, The Places You’ll Go!, How The Grinch Stole Christmas!, The Cat in the Hat, Green Eggs and Ham, and The Lorax. New deals include:
● Bioworld Canada, who will create a range of products across categories such as accessories, bags and containers, home and kitchen décor, tabletop, drinkware, and stationery. All of these items will be available in time for the 2021 holiday season.
● Palmula CD Group, who is developing healthy fruit bites and bars set to arrive on store shelves in early 2022.
● Aquarius Entertainment Merchandising, who has a line of games, puzzles, and playing cards in the works. These will be available at retail in summer 2022.
“It’s gratifying to see the appeal of Dr. Seuss’ iconic stories continue to grow in Canada,” said Susan Brandt, President of Dr. Seuss Enterprises. “We’re looking forward to working with these best-in-class partners to bring new touchpoints that lets our Canadian audience enjoy the brand.”
Dr. Seuss Enterprises also announced the renewal of Segal as its licensing agent in Canada.
“Since the start of this partnership in 2019, we’ve grown the business by triple digits year over year,” said Segal president Stuart Pollock. He added that Segal has brought on several best in class partners for the Canadian market and is looking forward to continuing this strong partnership by maximizing the Dr. Seuss brand at Canadian retail.
Current partners such as NTD and Mad Engine and more, have done an exceptional job of creatively bringing new and exciting articles to Canadian retail that fans of Dr. Seuss are loving, said Brandt.
The new deals mark only the latest international partnerships announced by Dr. Seuss Enterprises, showing its rapid expansion and continuing efforts to bring the iconic titles to consumers in exciting and unique ways through meaningful licensing collaborations.
Dr. Seuss Enterprises is a leading global children’s entertainment company focused on promoting literacy, education, and self-confidence through the works of Dr. Seuss. The company was established in 1993 and manages the rights to works written by the beloved children’s author Dr. Seuss.
Global programs include publishing, film, TV, stage productions, exhibitions, digital media, licensed merchandise, and other strategic partnerships.
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