By Allison Watkinson
TLL Reporter
The Mondottica Group has secured a partnership with Millie Bobby Brown’s Florence by Mills lifestyle brand for a full range of licensed eyewear products.
Launched in 2019 by actress and entrepreneur Millie Bobby Brown, Florence by Mills is an inclusive lifestyle brand that offers a variety of beauty and fashion products.
Florence by Mills products are created using environmentally conscious manufacturing methods and sustainably sourced materials.
The Mondottica Group x Florence by Mills eyewear collaboration will include two main product ranges called SUN24 for sun protection eyeglasses and Optical 24 for optical eyeglasses. The inclusive eyewear designs will include a variety of styles featuring pastel-colored acetates and metal frames that depict the official Florence by Mills lightning bolt brand signature.
“Mondottica Group is thrilled to launch eyewear with Florence by Mills,” said Mondottica Group CEO, Tony Pessok. “Millie Bobby Brown has a huge global influence and we are excited to welcome her as our latest brand partner. Her original take on eyewear has been combined with Mondottica Group’s expertise in quality construction and stylish design, resulting in fun and confident eyewear styles that will appeal to her generation and beyond.”
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The Mondottica Group is a global company that specializes in designing, manufacturing and distributing high-quality eyewear to retailers worldwide.
Mondottica holds the licensing and distribution rights for a wide range of international lifestyle and fashion brands such as AllSaints, Anna Sui, Cath Kidston, Christian Lacroix, Hackett London and many more.
An active participant in the United Nations Global Compact and the UN Global Compact Network UK, Mondottica works to ensure its operations adhere to agreed upon principles related to universal human rights, labour laws, environmental regulations, anti-corruption guidelines and sustainability initiatives.
The partnership between Florence by Mills and Mondottica was brokered by IMG’s dedicated licensing and brand management division.
A subsidiary of Endeavor, IMG is a global company that offers an extensive range of services for the sports, events, licensing and rights representation industries.