TLL Staff
The animation house Millimages has signed a fashion deal for its Molang brand, and added a distribution partner for six of its preschool series.
The licensing agreement is with Fashion UK, which secured an exclusive, multi-year partnership with Millimages for Molang. The agreement will see Fashion UK creating a new line of children’s and adult apparel in the UK and throughout the EMEA region.
The deal was brokered by Kirsty Guthrie at KJG, on behalf of bRAND-WARD, Millimages’ licensing agent in the UK.
Fashion UK says it is designing a wide range of products featuring the Molang characters, with collections in apparel, accessories and footwear.
“We are thrilled to partner with Millimages for such an iconic brand as Molang,” said Fashion UK’s head of licensing Ingrid Wojcik. “Molang’s fun, whimsical style and positive messages of friendship and adventure translate perfectly into products that both children and adults will love.”
Millimages has also secured a deal to provide more than 300 episodes of German-dubbed programming to the Dutch-owned company StoryZoo B.V., for distribution on its FAST channel StoryZoo & Friends. The deal is initially for a year, and includes top preschool series Molang, Louie, Monk, Hilltop Hospital, Mouk and Mid Said.
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“We are delighted to have Millimages’ content become a part of our portfolio,” said StoryZoo CEO Johannes Gropp. “Worldwide hits such as Molang and Louie will add an especially strong value to the StoryZoo & Friends channel and will surely help us become the top kids’ FAST channel in Germany, and hopefully soon on leading international platforms as well!”
StoryZoo & Friends is available on the IPTV platform waipu.tv in Germany, which features more than 20 successful children’s brands and offers a mix of entertainment and educational content tailored for preschoolers.
The channel’s lineup includes popular animated series and shows from various international animation studios such as Monster Entertainment, DEA Planeta and now also Millimages.
“We are very happy to be part of the StoryZoo adventure in GSA!,” said Sépideh Shirazi-Moayed, Content Sales Director at Millimages. “As one of the most active animation studios in France, we are always looking for opportunities to expand the reach of our series with new partners and on new platforms.
“StoryZoo has created a wonderful safe place for German speaking kids to enjoy great entertainment and our shows fit right in! We are very excited to be a part of this ambitious project.”
The two new deals are just the latest in an active spring quarter for Millimages, particularly for its Molang series. Millimages also signed a toy, gift and accessories deal with Heathside Trading for the US, UK and Europe, a partnership with the Player 2 gaming agency for video games and digital entertainment worldwide, and the worldwide launch of a second Molang YouTuber series.
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