By Allison Watkinson
TLL Reporter
Molly Yeh and Tractor Supply have partnered for a women’s apparel collection inspired by her Food Network series, Girl Meets Farm.
Designed to appeal to the rustic lifestyle of Tractor Supply shoppers, the collection offers a range of durable apparel in a variety of bright and versatile styles.
“Molly is as known for her celebrated recipes as she is for her vibrant, colorful personal style,” said Tractor Supply product development director, Jenn Ward. “We wanted to expand our women’s apparel offering with a lineup of functional pieces that didn’t sacrifice style, and it was clear from the start that Molly was the person to help us create it.”
The collection includes items like denim overalls, double-knee jeans, flannel shirt jackets, cardigans, crewneck sweaters, graphic tees and more.
Molly Yeh collaborated closely with the Tractor Supply design team on all aspexcts of the clothing line to bring details inspired by her life on the farm.
This includes signature colors from her personal wardrobe like bright greens, reds, yellows, pinks and blues.
“The idea of creating clothing has been a dream of mine for as long as I can remember, so partnering with Tractor Supply was an easy yes,” said Yeh. “Tractor Supply has been one of my favorite places since I first moved to East Grand Forks, and they always have a great selection of durable, well-made clothing. I wanted to help fill the gap by creating a collection with personality, style and the versatility to go from the garden to a casual get-together,” added Yeh. “I am so proud of this line and I can’t wait for people to check it out.”
Select items from the licensed Molly Yeh collection are available at Tractor Supply’s retail stores, with an extended assortment of products featured on the company’s official e-commerce website.
“The Molly Yeh x Tractor Supply women’s apparel collection is made for Life Out Here,” said Ward. “It’s clothing that works hard, feels lived-in and looks fantastic. We are thrilled to be the exclusive provider of Molly’s very first clothing line.”
Tractor Supply Company is a rural lifestyle brand and retailer that focuses on providing products that cater to farmers, homeowners, ranchers, pet enthusiasts and more.
In addition to its online shop, the retailer operates a network of more than 2,300 in-person stores across the United States.
Best known as the host of Girl Meets Farm, Molly Yeh also serves as an award-winning cookbook author, lifestyle blogger, online personality, bakery café owner and sugar beet farmer.
Photo Source: Tractor Supply Company logo via Business Wire.
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