By Allison Watkinson
TLL Reporter
Dearcloud and Moomin Characters are launching a licensed skincare and beauty collection inspired by characters from the Moomin franchise.
Available as of December 12, the licensed collection features an assortment of Moomin-inspired beauty products created in South Korea by the Dearcloud brand.
The products offered in the collection include premium face masks, hand creams, cleansing wipes, hair clips, cosmetic bags and more.
The partnership with Dearcloud was brokered by King Features as the official licensing representative for Moomin in the United States.
“As we stay focused on bringing the Moomin brand to life through cross-category partnerships in the U.S., this new venture with Dearcloud allows us to enter the world of beauty and extend the reach of Moomin’s characters to new and existing audiences,” said King Features SD, Christina Nix-Lynch. “We are eager to get these delightful new products into the hands of Moomin fans, so that everyone can bring home the coziness of Moominhouse this holiday season.”
Available at retail stores and e-commerce platforms across the country, the Dearcloud collection marks the latest collaboration for the Moomins as the brand gears up for its 80th anniversary celebration.
Moomin’s 80th anniversary will coincide with an inclusive global campaign that will feature a wide range of new content, merchandise, online activations and retail partnerships.
The anniversary celebration will focus on themes such as kindness, inclusiveness, family and community that is inspired by the slogan ‘The door is always open’.
Created by Finnish-Swedish artist and author Tove Jansson, the Moomins first appeared in print in 1945 and went on to star in a series of illustrated books, short stories, comics and novels.
The books have now been translated into over 60 languages and have inspired stage adaptations, TV series, films, games, music, exhibitions, and theme parks.
Since its debut, the Moomin brand has developed an extensive fan base across Europe and is steadily gaining popularity in North America.
Owned by the family of Tove Jansson, Moomin Characters Oy Ltd is the official copyright holder of the Moomin character brands.
Based in South Korea, Dearcloud is an AAPI-founded wellness company that consists of a team of experts from the beauty industry. Dearcloud’s portfolio of wellness products are certified as cruelty-free, paraben-free, sulfate-free and gluten-free.
https://www.thelicensingletter.com/the-moomins-return-in-video-game-sky-children-of-the-light/