By Allison Watkinson
TLL Reporter
Nelvana has signed a licensing and consumer product representation agreement with MGA Entertainment for the company’s Canadian expansion initiatives.
A subsidiary of Corus Entertainment, Nelvana is an entertainment company and licensing agency that specializes in producing and distributing branded children’s entertainment, in addition to providing licensing and merchandising expertise to its global partners.
As MGA’s new Canadian licensing agent, Nelvana will be responsible for MGA’s consumer product partnerships, marketing agreements and retail support throughout the country, excluding toys.
“We are proud to partner with Nelvana as our exclusive licensing agent to help bring our brands to more fans across Canada,” said MGA Entertainment SVP, Mindy Puente-Escalera. “Their more than 50 years of experience in children’s entertainment internationally combined with our globally-loved, award-winning brands, will grow our brands across categories beyond toys in the country.”
MGA Entertainment is a global company that creates and develops a wide range of consumer products and entertainment media based on proprietary brands.
The company’s portfolio of wholly-owned brands features a variety of international IPs including Bratz, Rainbow High, Little Tikes, MGA Miniverse and L.O.L. Surprise!.
These brands are currently available to consumers through a wide range of mediums such as toys, TV series, movies, social media, apparel, accessories, video games, consumer electronics, home décor, stationery and sporting goods.
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“Our Nelvana licensing team has experienced impressive success growing brands through Canadian licensing and retail programs and we are delighted to welcome MGA Entertainment’s juggernaut brands to our portfolio,” said Nelvana director Carly Slack.
“MGA is a master of innovation, creating acclaimed brands such as L.O.L. Surprise!, Bratz, and Rainbow High, rebuilding beloved Little Tikes, and launching new properties such as MGA’s Miniverse,” added Slack. “We’re really excited to work together and find new and creative ways to further brand affinity among fans in Canada.”
Nelvana Enterprises’ licensing and merchandising division offers full-service brand management expertise to its clients, in addition to access to the company’s extensive network of existing licensees and retail partners.
The Nelvana licensing team offers expertise in global consumer products programs, strategic brand management, merchandise licensing, consumer marketing, retail promotions and more.
Nelvana’s parent company, Corus Entertainment, is a media and content company that develops and distributes branded content across numerous global platforms.
Corus’ portfolio of multimedia offerings includes numerous specialty and conventional TV stations, radio broadcasters, digital streaming platforms and more.
Nelvana’s animated and live-action children’s content airs across Corus Entertainment’s kids channels in Canada and in over 180 countries around the world.
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