Perfetti Van Melle and La Menorquina Launch New Chupa Chups Ice Cream Cone

By Allison Watkinson
TLL Reporter
Chupa Chups has partnered with La Menorquina once again for a licensed Chupa Chups strawberry-cream flavored ice cream treat.
La Menorquina is a Spanish ice cream brand that specializes in manufacturing high-quality, artisanal ice cream products using sustainably sourced and local ingredients.
“The ability to develop new products with Chupa Chups and to keep surprising consumers through continuous innovation are key factors for the success of the products and the international growth of the brands,” said La Menorquina CMO, Laura Pérez.
The new Chupa Chups ice cream treat features a pink cone, Chupa Chups strawberry-cream flavored ice cream, strawberry sauce, a white chocolate coating, caramel chips, and round sprinkles.
The product is currently available for purchase through La Menorquina’s mass distribution network throughout the EU, the UK, MENA, Mexico, the Philippines and Singapore.
Chupa Chups is a lollipop brand owned by the global confectionary company, Perfetti Van Melle. Known for its many flavors and distinct flower logo, Chupa Chups products are currently distributed in more than a 130 countries across the globe.
“Once again this launch exemplifies our joint commitment to innovation, seamlessly blending authentic brands with high-profile collaborations,” said Perfetti Van Melle manager, Marta Ballesteros.
The previous Chupa Chups Cremosa ice cream collaboration between La Menorquina and Perfetti Van Melle continues to be sold through La Menorquina’s distribution outlets and retail channels.