By Allison Watkinson
TLL Reporter
Nothing Bundt Cakes has unveiled a new collaboration with Kellanova for a licensed Bundtlet inspired by Frosted Strawberry Pop-Tarts.
This new offering combines the taste of the Pop Tarts breakfast treat with Nothing Bundt Cakes’ signature mini Bundt cakes.
The Frosted Strawberry Pop-Tarts Bundtlet features a strawberry cake base enhanced with actual Pop-Tarts pieces, topped with the brand’s signature cream cheese frosting, confetti sprinkles and a Pop-Tarts Pastry Bite. This exclusive flavor will be available only in Nothing Bundt Cakes’ personal-sized Bundtlet format.
“Our collaboration with Pop-Tarts brings a classic, nostalgic taste to our Bundtlets, creating a unique snacking experience,” said Nothing Bundt Cakes VP, Claire Jessen. “The Frosted Strawberry Pop-Tarts flavor evokes the comforting feeling of enjoying a sweet treat after school.”
To celebrate the launch of the special-edition flavor, Nothing Bundt Cakes is hosting a sweepstakes to win two tickets to the second annual Pop-Tarts Bowl, scheduled for December 28 in Orlando. Entries go the sweepstakes were accepted from August 16 to 18, with the winner announced on Instagram by August 19.
This release marks another milestone for Nothing Bundt Cakes, which has been expanding its 2024 range of flavors with a variety of new collaborations and limited-edition offerings.
“Pop-Tarts have been a beloved breakfast staple for years,” said Kellanova director, Michelle Barnes. “Partnering with Nothing Bundt Cakes allows us to demonstrate that this iconic brand can be transformed into unique culinary creations, offering a fresh and exciting option for consumers.”
The Frosted Strawberry Pop-Tarts Bundtlet will be available from August 19 through September 1 at Nothing Bundt Cakes bakery locations nationwide, while supplies last.
Founded in 1997, Nothing Bundt Cakes operates more than 600 franchised and corporate bakeries across North America. The Nothing Bundt Cakes brand offers a wide range of handcrafted Bundt Cakes in various sizes and flavors, including seasonal and gluten-free options.