By Allison Watkinson
TLL Reporter
The Nurture learning app has launched a licensing collaboration with Cloudco Entertainment for a series of educational Care Bears games.
The first adventure in the series, titled Badge Buddies, has players help Jojo the kangaroo in a quest to restore the Care Bears powers through puzzles and exploration.
Designed for children age 4 to 7, the licensed games offer an interactive story-driven adventure that help expand life skills like creativity, empathy, emotional regulation, curiosity and more.
“Nurture is the perfect partner to bring Care Bears to life with interactive digital experiences that help empower kids to build additional life skills for their future,” said Cloudco Entertainment VP, Myles Hobbs. “Sparking social-emotional development through welcoming and inclusive entertainment is an innovative way of spreading has always been part of the Care Bears mission.”
Founded to help close the Life Preparedness Gap, Nurture is a game development company that creates educational, story-driven experiences for toddlers and young children.
Its Nurture app is designed to build cognitive, social-emotional and practical skills through purposeful play.
The new Badge Buddies adventure builds on the success of Nurture’s previous licensing collaboration with the Crayola art brand.
“Care Bears have spent nearly 45 years teaching kids that empathy and kindness are superpowers.. That’s the Life Preparedness Gap we’re closing,” said Nurture CEO, Roger Egan. “There’s no better partner than a brand that’s been championing emotional intelligence since 1983. When kids practice social-emotional skills with characters they love, the learning becomes joyful, not forced.”
The licensed Care Bears adventure is currently available through the Nurture Kids App on the Apple App Store and Google Play.
Owned by CloudCo Entertainment, Care Bears is an entertainment brand, lifestyle property and media franchise that includes numerous TV series, movies, published works, licensed consumer products and more.
Part of IVEST Consumer Partners, Cloudco is a family-friendly entertainment company that creates, develops and produces multi-platform entertainment franchises, consumer merchandising programs and immersive experiences.
Image Source: Nurture/Cloudco Entertainment.
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