The award-winning content creation, distribution and licensing studio One Animation is expanding its digital team with the appointment of two new executives to newly created roles.
Kelly Joeman will join as Senior Manager, Audience Development and Tuan Nguyen has been tapped as E-Commerce Manager. Both will be based in One Animation’s Singapore office.
“We’re committed to putting our fans at the centre of everything we do and an integral part is ensuring we’re delivering a robust digital presence, across both merchandise and content,” said Sashim Parmanand, CEO at One Animation. “We know that Tuan will play a pivotal role as we drive forward our e-commerce and omni-channel retail solutions, while Kelly’s expertise will be key as we build and capitalise on the success of Oddbods’ vast digital presence and our wider YouTube network.”
One Animation says Joeman will be supported by Glen Chittur, Manager of Audience Development, who brings audience development experience from HooplaKidz MCN, BBTV Professional Services, YoBoHo and BabyFirst TV Network.
Commencing her role on Sept. 1, Joeman joins One Animation from eOne/Hasbro where she held the position of Channel Manager and contributed to the success of brands including Peppa Pig, PJ Masks, Transformers, and Play-Doh.
As Senior Manager, Audience Development she will be responsible for amplifying One Animation’s digital presence, as well as driving the success of the company’s YouTube network of 20 kids targeted channels across its key brands, such as Oddbods, Antiks, Insectibles and Rob the Robot.
In her former role, Joeman generated 15 billion total views and 40 million subscribers across the channels she managed. Joeman joined eOne/Hasbro from the YouTube agency Diagonal View where she built channels for clients across USA, France and Singapore, including One Animation’s Oddbods channel.
Joeman will report to Michele Schofield, SVP, Content Distribution.
Nguyen will oversee One’s direct-to-consumer e-commerce business and reports to One Animation’s VP of digital & e-commerce, Amir Biran.
He has worked in digital for almost a decade and was most recently manager and EU expansion project manager at Amazon. Prior to that, Nguyen was merchandising manager at Lotte e-commerce.
“These new hires really add significant firepower to our digital team and we’re looking forward to working closely with Tuan and Kelly as we take our online offering to the next level,” said Parmanand.