By Gary Symons
TLL Editor in Chief
In what can only be described as corporate storytelling meets cookie conspiracy, Oreo and Marvel have unveiled their fourth and final collaboration pack: Marvel Oreo Stuf of Doom Cookies.
The collab has also featured some epic, Marvel-style storytelling across the release of four different products known as the MARVEL Oreo Stuf of Legends Cookie Packs. Fans were left in suspense, as videos obscured the identity of the Marvel character featured in the elusive fourth and final pack amid Super Villain interference.
Fans worked fearlessly to safely deliver the mystery fourth packs in an interactive digital adventure at MarvelOreoStufOfLegends.com, only to discover a twist of power upon arrival. Turns out the packs fans were protecting and safely delivering were actually the MARVEL Oreo Stuf of Doom Cookie Packs.
The new villain-themed cookies feature a “Masked Decadence” flavor combining chocolate graham and toasted marshmallow-flavored creme, topped with an embossed image of Doctor Doom’s infamous mask, because nothing says “evil mastermind” quite like s’mores-adjacent cookie filling.
Continuing Oreo’s apparent mission to turn snack time into an evil science experiment, these cookies employ “innovative color-changing technology” with a black filling that transforms your tongue from its natural color to “Doom’s signature green.”
The MARVEL Oreo Stuf of Doom Cookies also feature Marvel Comic-style depictions of Doctor Doom, illustrated by renowned Marvel Comics artist Todd Nauck.
“With the MARVEL Oreo Stuf of Doom Cookies, we’re bringing an exciting and interactive finale to the fan-focused journey we started with the launch of the MARVEL Oreo Stuf of Legends Cookies,” said Matt Foley, Vice President of Oreo. “We marked the final chapter in our most ambitious collaboration yet by handing the story over to the fans.
“By blending the Oreo brand’s playful nature with Marvel’s legendary storytelling, our interactive experience made fans the heroes, setting a new standard for how brands can create cultural moments with passionate fandoms.”
The collaboration represents what Oreo is calling a “Marvel Comics-inspired story arc.” When all four packs are arranged together—three “Legends” packs on bottom, one “Doom” pack on top—they reveal a hidden scene, making this perhaps the only collectible that requires specific spatial arrangement and also expires.
To celebrate this “legendary” partnership, Oreo and Marvel hosted an event Saturday, February 21 at Brooklyn’s Dumbo Archway. The first 50 attendees received packs autographed by Marvel Comics artist Todd Nauck, which may be the first time in history someone has asked for an autograph on their cookies.
Presales began February 23 at Oreo.com/UnwrapTheCollab, with nationwide retail availability starting March 2. As always, they’re available “for a limited time while supplies last,” because artificial scarcity is the real supervillain here.
The Oreo cookie certainly mades sense for Dr. Doom’s plans for global domination. More than 60 billion Oreo cookies are sold each year, with more than 20 billion of those cookies sold in the U.S. annually. An estimated 500 billion Oreo cookies have been sold since the first Oreo biscuit was developed in 1912.