By Allison Watkinson
TLL Reporter
Perry Ellis International (PEI) has secured an agreement with Pegasus Home Fashions for a series of licensed home collections.
Pegasus Home Fashions is a North American manufacturing company that focuses on producing high-quality utility bedding such as pillows, mattress pads, comforters and protectors.
Per the terms of the licensing partnership, Pegasus Home Fashions will develop and distribute a selection of utility homewares and bedding for PEI’s Original Penguin, Rafaella and Laundry by Shelli Segal brands.
“We are thrilled to collaborate with Pegasus Home Fashions, a leader in the utility bedding sector,” said Perry Ellis International CEO, Oscar Feldenkreis. “This licensing agreement allows us to extend our brands into new product categories, offering our customers high-quality and innovative home goods. We believe that Pegasus Home Fashions’ expertise will be instrumental in bringing our vision for these products to life and enhancing our brands’ presence in the home goods market.”
The licensed product collections will include a range of mattress pads, bed pillows, mattress toppers and alternative comforters inspired by the PEI-owned brand labels.
“We are very honored to partner with PEI to manufacture and market a portfolio of innovative products with their iconic names,” said Pegasus Home Fashions CEO, Hugh Rovit. “We are confident that this portfolio will resonate with consumers who shop the diverse set of retailers to which we currently distribute and will showcase unique product features and benefits to the marketplace.”
The Original Penguin branded products are currently scheduled to hit the retail market in the fourth quarter of 2024, while the Laundry by Shelli Segal and Rafaella collections are expected to debut during the spring of 2025.
The licensed products will be distributed through a wide range of retailers across the United States and Canada.
Perry Ellis International is a global company that specializes in the design, distribution and licensing of branded apparel, accessories and fragrances.
Through its wholly-owned subsidiaries, PEI owns a portfolio of lifestyle and fashion brands such as Perry Ellis, An Original Penguin by Munsingwear, Cubavera, Farah, Laundry by Shelli Segal, Savane, Grand Slam, Rafaella, Manhattan and more.