By Allison Watkinson
TLL Reporter
The Plum Deluxe tea company has launched a licensing collaboration with the Peanuts brand for a Snoopy-themed holiday collection.
Inspired by themes and flavors associated with the holiday season, the Peanuts tea collection offers products like a teaspoon, a ball infuser, two unique loose-leaf blends, a full gifting set and holiday tin sample packs.
The products in the co-branded collection are adorned with licensed art of both Snoopy and Woodstock.
The collection is currently available for purchase exclusively through Amazon and the official Plum Deluxe website.
“Partnering with Peanuts for our first licensed collaboration has been an absolute delight,” said Plum Deluxe founder, Andy Hayes. “Our goal has always been to create moments of comfort and connection over a cup of tea. Snoopy and the Peanuts gang have been inspiring that same sense of joy and togetherness for generations, so it felt like a natural fit.”
Inspired by European café culture, Plum Deluxe is a premium tea company that specializes in creating handcrafted, small-batch loose-leaf blends.
The company offers a wide range of teas, sweets and brewing accessories through their dedicated e-commerce website.
The licensing partnership with Peanuts Worldwide was managed by Born to License on behalf of Plum Deluxe.
Born to License is a full-service brand management and licensing agency that specializes in building programs for companies who are new to the industry.
First launched in 1950 as a comic strip by Charles M. Schulz, Peanuts has expanded to become a global multi-platform entertainment franchise and lifestyle brand.
The franchise currently includes an extensive range of animated content, stage shows, live experiences, licensing collaborations and retail programs.
The Peanuts brand, characters and other related intellectual property are owned by Peanuts Worldwide.
Peanuts Worldwide is jointly-owned and operated by WildBrain, Sony Music Entertainment and the family of Peanuts creator, Charles M. Schulz.
Image Credit: Plum Deluxe/Peanuts Worldwide.
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