By Allison Watkinson
TLL Reporter
Ralph Lauren is entering a long-term licensing partnership with Haworth Lifestyle Design to support the company’s increased expansion into the homeware category.
Initially introduced in 1983, Ralph Lauren’s Home collection includes a wide variety of luxury home goods.
This includes high-quality, Italian-made products such as furniture, lighting, floor coverings, wall art, tabletop, décor, bedding and more.
“As we celebrate the 40th anniversary of Ralph Lauren Home, we are committing to continuing our investment in the success of our Home business, positioning us to keep inspiring consumers around the world to create a more beautiful life,” said Ralph Lauren CLO, Guillaume Tardy. “Home is a high potential category for us, and working with Haworth Lifestyle Design will allow us to leverage their expertise in craftsmanship, manufacturing and customer service, as well as to expand distribution of our luxury furniture, further accelerating the growth of Ralph Lauren Home around the world in support of our next great chapter: accelerate strategy.”
A division of Haworth Inc., Haworth Lifestyle Design is a multi-national design group that is currently one of the largest global operators of luxury furniture brands. Its world-wide network currently includes over 8,000 industry contacts and group members.
Haworth Lifestyle Design offers a wide range of supply chain capabilities and network contacts for made-to-order, Italian manufacturing, white glove delivery, wholesale partnerships, standalone furniture stores, marketing and more.
By utilizing the expertise that Haworth Lifestyle Design holds in the home goods sector, the strategic partnership intends to expand both the production and distribution of Ralph Lauren’s luxury furniture and home goods line.
The collaborative licensing partnership will also include the development and operation of a new network of freestanding Ralph Lauren Home stores in strategic locations across the globe.
Under this new agreement, Ralph Lauren and Haworth Lifestyle Design will work closely on the design, marketing and location sourcing for new Ralph Lauren Home stores to ensure they match the brand’s overall aesthetic.
“Like Ralph Lauren, at Haworth Lifestyle Design we are driven by a passion for craftsmanship, innovation, and helping people around the world lead a life well-lived,” said Haworth Lifestyle Design CEO, Dario Rinero. “Ralph Lauren has defined for more than four decades what a luxury lifestyle can look like through its iconic and timeless home designs. We are deeply invested in this collaboration and honored to partner with their team to inspire trade partners and consumers, exceeding their expectations with beautiful furniture designs and exceptional service.”
Haworth Lifestyle Design will be responsible for product development, sourcing, customer service, manufacturing, product marketing, e-commerce delivery and wholesale account management for the Ralph Lauren Home line.
The company will produce the majority of the Ralph Lauren Home furniture in Italy, on an exclusively made-to-order basis.
The Ralph Lauren Corporation will continue to directly manage the development of its bedding, bath, tabletop, and gifting product categories. and will work alongside its existing licensing partners for the development of additional home furnishing categories.
The long-term licensing partnership between Ralph Lauren and Haworth Lifestyle Design officially kicks off on April 1, 2024.
The Ralph Lauren Corporation specializes in the design, marketing and distribution of luxury branded lifestyle products in the global apparel, footwear, accessories, home, fragrance and hospitality market.
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