By Allison Watkinson
TLL Reporter
Reebok has launched a collaborative partnership with Sesame Workshop for a licensed collection of Sesame Street childrens’ sneakers.
Offered in a range of sizes that cater to infants and children, the licensed Reebok footwear designs were created to offer comfort, arch support and style to young Sesame Street fans.
“Reebok and Sesame Street both share a dedication to inspiring young minds to reach their full potential,” said Sesame Workshop SVP, Gabriela Arenas. “This collection not only celebrates the joy and energy of Sesame Street’s characters but also embodies both brands’ commitment to empowering children through imaginative play, movement, and learning. Together, we’ve created a collection that sparks curiosity, encourages growth, and delivers comfort and style for kids everywhere.”
The co-branded footwear will include several unique styles inspired by characters such as Elmo, Cookie Monster, Abby Cadabby and Big Bird.
Designed to complement the licensed sneakers, the Sesame Street x Reebok apparel collection will include t-shirts, hoodies, joggers and zip-up sweaters that feature a range of vibrant colors and whimsical graphics.
“Our collaboration with Sesame Street goes beyond just playful designs,” said Reebok senior director, Rich DiLando. “It’s about bringing two iconic brands together and creating experiences that resonate with both kids and their parents. By incorporating the fun and nostalgia of beloved characters into high-quality, stylish, functional footwear, we’re giving families the opportunity to embrace style, comfort, and imagination in every step for their children.”
The Sesame Street x Reebok collection will be available at retailers across the globe beginning on March 26, 2025.
Best-known as the creator of the Sesame Street entertainment franchise, Sesame Workshop is a global nonprofit organization that uses a combination of research, education, media content and entertainment to support children’s health and well-being.
Currently owned by Authentic Brands Group, Reebok is a sports culture and consumer product brand with a heritage that dates back to 1895.
Since its initial creation, the brand has expanded its operations to reach 80 countries across the globe.
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