By Allison Watkinson
TLL Reporter
See’s Candies and Kylie Cosmetics are launching limited-edition chocolates to promote the release of Kylie Skin’s Toasted Marshmallow Lip Butter.
Offered in a lip-shaped box, the See’s Candies collaboration features Toasted Marshmallow Scotchmallow chocolates that are made with milk chocolate, rich butter caramel and toasted honey marshmallow flavor.
“This collaboration takes an iconic customer favorite, the Scotchmallow, and gives it a fun new twist!” said See’s Candies SVP, Leslie Horenstein. “Bringing beauty and candy together is the perfect combination!”
The first 300 customers to purchase the chocolates will receive a complimentary Kylie Skin Toasted Marshmallow Lip Butter, in addition to candy samples and entry into a sweepstakes giveaways.
Taking place from February 8 to February 26, the See’s Candies sweepstakes will give five lucky winners an exclusive See’s Candies chocolate box signed by Kylie Jenner and a 200 dollar gift card to Kylie Cosmetics.
In addition, every purchase of the licensed Scotchmallows includes a promotional coupon for the new Kylie Cosmetics’ Lip Butter shade.
Customers can purchase the limited-edition Kylie Skin x See’s Candies Toasted Marshmallow Scotchmallows in select See’s shops across the US and through the company’s official website.
Founded by Mary See in 1921, See’s Candies is an American candy store that offers high-quality treats through its extensive network of over 250 retail locations.
Created by reality TV icon Kylie Jenner, Kylie Cosmetics and Kylie Skin are celebrity beauty brands that offer direct-to-consumer products that are cruelty-free, vegan, gluten-free, sulfate-free and paraben-free.
In 2020, Coty acquired 51% of the Kylie beauty brands with a focus on building and developing the labels to reach new regions around the world.
Since the acquisition, the Kylie Cosmetics and Kylie Skin brands have expanded to reach audiences in the UK, Europe and Australia.