By Allison Watkinson
TLL Reporter
Rocky Brands has entered into a licensing agreement with Status Accessories to design and distribute products under the Durango and Rocky Boots brands.
The partnership was brokered on behalf of Status Accessories’ by the Perpetual Licensing agency. Perpetual Licensing specializes in building brands through strategic product extensions.
“This is an exciting opportunity to leverage the Durango and Rocky Boots brands through Status Accessories expertise and distribution,” said Rocky Brands president, Byron Wortham. “We view this license as an opportunity to extend our product offerings and anticipate both parties will benefit from this partnership.”
Rocky Brands is a design, manufacturing and marketing company for high-quality branded footwear and apparel.
The co-branded accessories for the Durango brand include leather belts with stitching and details that are similar to the brand’s footwear designs.
The accessories for the Rocky Boots brand include wallets and belts that incorporate camouflage and material patterns from the brand’s footwear collections.
“For over thirty years, we have manufactured products for world-class brands,” said Status president, Jim Mauro. “We are thrilled to establish a relationship with Rocky to create a product that compliments their current footwear offerings, and extend new growth opportunities to retail partners.”
Status Accessories is a manufacturing and marketing company that specializes in branded leather accessories. The company’s products include belts, wallets, bags, luggage and suspenders for both licensed & private label brands.
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