By Gary Symons
TLL Editor in Chief
Steak-umm, the original “60 Second Meal,” just announced a strategic partnership with Valen Group to launch an innovative brand extension program.
Valen Group is an Ohio-based specialist in brand licensing, innovation and strategic marketing. They’ll be working with Steak-umm, which brings its status as the “60 Second Meal,” offering delicious and convenient beef products that have been enjoyed by families for generations. Steak-umm products are a trusted source of 100% high quality protein (beef, chicken, and pork), and perfect for quick and easy meals any time of day.
Max Scannapieco, VP of Sales & Marketing at Steak-umm says the collaboration marks an exciting new chapter for Steak-umm, as it ventures beyond its traditional offerings into new and diverse food categories. The idea, he says, is to leverage Steak-umm’s trusted reputation for quality and convenience, coupled with Valen Group’s expertise in identifying market trends and consumer preferences, to introduce Steak-umm products to a wider audience.
“We are excited to embark on this journey with Valen Group to expand the Steak-umm brand into exciting new food categories,” said Scannapieco. “As pioneers of the ’60 Second Meal’ concept, Steak-umm has always been committed to providing delicious, convenient, and high-quality products to our consumers. This partnership with Valen Group will allow us to further innovate and meet the evolving needs of our customers.”
Valen Group brings a wealth of experience in brand licensing and strategic partnerships, having successfully launched numerous iconic brands into new markets. The company says it will draw on that expertise in identifying emerging trends and understanding consumer behavior which will be instrumental in guiding the expansion of the Steak- umm brand into new food categories.
“We are thrilled to partner with The Steak-umm Company to extend their reach into exciting new food categories,” said Gus Valen, CEO and Entrepreneur at the Valen Group. “Steak-umm’s strong brand heritage and loyal customer base provide a solid foundation for expansion, and we look forward to working together to explore new opportunities and deliver innovative products that meet the needs of today’s consumers.”
The strategic brand licensing program will focus on identifying key food categories that complement Steak-umm’s existing product line while resonating with consumers’ preferences for convenience, quality, and taste. Through this partnership, Steak-umm aims to continue its legacy of providing delicious and convenient meal solutions for families across the country.
For more information about Steak-umm and its range of products, visit www.steak-umm.com.
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