By Allison Watkinson TLL Reporter Mini Melts USA and 7-Eleven are releasing an exclusive beaded ice cream flavor inspired by Blue Raz Slurpees. Launching in Summer 2025, the Mini Melts Slurpee Blue Raz treat will be available at participating 7-Eleven, Speedway and Stripes locations across the United States. The co-branded product will be featured at the 7-Eleven … [Read more...] about Mini Melts USA and 7-Eleven Launch Slurpee-Inspired Ice Cream
7-Eleven
C4 Debuts Creamsicle Flavored Energy Drink With 7-Eleven
TLL Staff C4 Energy launched the sweetest collaboration of the summer through a partnership with fan favorite frozen summer treat Creamsicle. Inspired by the classic popsicle flavor, the C4 Energy x Creamsicle collaboration is meant to take you back to childhood memories of summer all year long. For the first time ever, C4 will be launching a collaboration exclusively at … [Read more...] about C4 Debuts Creamsicle Flavored Energy Drink With 7-Eleven
King Ice: The Hip Hop Jeweller for Stars and Brands
By Gary Symons TLL Editor in Chief Once in a while you run into a licensing company that is just so different from the norm, you're compelled to write about them. For me this week that company is King Ice, a jeweler that has specialized in curating trends from hip hop and streetwear culture, and applying that to the brand licensing industry. I spent some time speaking … [Read more...] about King Ice: The Hip Hop Jeweller for Stars and Brands