Epic Rights and Pan Inc. will develop music artist and celebrity merchandising and branding opportunities in Japan together. Epic executives Lisa Streff and Dan Levin will manage the day-to-day business with Pan Inc. American eSports organization Cloud9 has raised $25 million in Series A financing from companies and parties including WWE, the Beverly Hills Sports Council, … [Read more...] about Around the World—10/30/2017
Adidas
Who’s News
Universal Brand Development appoints five new managers for its EMEA territories: Kathrin Brandhorst is Country Director Germany, Switzerland, and Austria; Virginie Kleinclaus is Country Director France; Karen Argos is Country Director Iberia; Mariella Almasio is Country Director Italy; and Jean-Francois Auquier is Country Director Benelux. The news follows three new … [Read more...] about Who’s News
The Language of Licensing
By Karina Masolova The language of licensing is slowly shifting to reflect new practices and perceptions. To this end, TLL surveyed our readers to gauge the extent of these changes—and while the implications for the business are not necessarily immediate or obvious, they run deep and true. Walking the floor of Licensing Expo 2016, it was clear that there exists a strict … [Read more...] about The Language of Licensing
Apparel Fuels 3.1% Growth in U.S./Canada Fashion Licensing—Global Growth Is Even Higher
Growing competition; continued decline in the brick and mortar backyard; currency devaluation in Europe and Asia; a fourth quarter retail fiasco. 2015 was a tough year for the fashion industry. Yet, for all of the challenges, fashion licensing prospered in not only in the U.S./Canada but worldwide, according to The Licensing Letter’s Annual Licensing Business Survey. Global … [Read more...] about Apparel Fuels 3.1% Growth in U.S./Canada Fashion Licensing—Global Growth Is Even Higher
Mergers & Acquisitions
Beanstalk will now represent the personality rights of legendary icons. The service, formally called Icon Representation, will be led by Martin Cribbs, who has joined the agency as VP Brand Management. Orchard Street Ventures is a new agency specializing in lifestyle licensing. OSV currently represents Lionsgate, Time Inc. (Food & Wine and Southern Living magazines), and … [Read more...] about Mergers & Acquisitions
Who’s News
LIMA appointed Rutika Malaviya as its official representative for India. Cherokee Global Brands hired Randi Spieker as EVP Business Development. DHX Brands named Kaisa Nieminen Senior Brand Manager for North America. Dave Tovey joined the company in the newly created role of Business Development Manager EMEA. And Danielle Tanton was appointed to the new role of Live Events … [Read more...] about Who’s News
Who’s News
HTI promoted Alison Downie Global Licensing & Brand Director. Rocket Licensing appointed Megan Wain as the new Licensing Coordinator. Penguin Ventures appointed Thomas Merrington to the newly created role of Peter Rabbit Brand Manager & Head Product Development for the Penguin Ventures portfolio. Meanwhile, Penguin Random House Children's U.K. promoted Richard Haines … [Read more...] about Who’s News
Adidas Re-Ups with Indiana University for $53.6 Million & More
By Glenn S. Demby, Esq. Updated Sept. 8, 2015 Indiana University Athletics' new $53.6 million apparel deal with Adidas is believed to be the fifth richest in all of college athletics. Key terms: Eight-year extension of current agreement through 2024; Adidas $6.7 million annual commitment to IU Athletics (as compared to $3.7 million under the previous agreement); Adidas to … [Read more...] about Adidas Re-Ups with Indiana University for $53.6 Million & More
Nike Scores NBA Deal
As expected, Nike will replace Adidas as the National Basketball Association’s official on-court apparel provider, starting in the 2017-2018 season. The eight-year deal is reportedly valued at $125 billion a year, or $1 billion in total. That’s an estimated 245% more than Adidas paid. Of course, Nike is already an NBA licensee and, according HoopsHype, has endorsement deals … [Read more...] about Nike Scores NBA Deal
Adidas Extends Bayern Munich Deal
Adidas AG added 10 years to its kit sponsorship with German soccer team and Bavarian neighbor Bayern Munich FC. The deal will now run through 2030. At a reported $1.1 billion, the deal is one of the richest in the sport, dwarfing Arsenal’s $47 million (£30 million) per year deal with Puma and Adidas’s own $47 million (£30 million) a year deal with new English Premiere League … [Read more...] about Adidas Extends Bayern Munich Deal