Entertainment properties distributed primarily through streaming services aren't the biggest source for consumer products licensing—linear TV programs reign, for many reasons. But licensees are getting wise to the potential behind streaming. For one, technology can offer new ways to market and sell goods à la traditional TV shopping, albiet in less obstructive ways. For … [Read more...] about New Media: Streaming, TV & Movies
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TLL 2024 Licensing Agency GuideThe licensing industry’s #1 Guide to current licensing agency products, markets, services, and specializations—along with full contact information! |
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