By Allison Watkinson TLL Reporter Gold’s Gym has signed a multi-year agreement with IMG Licensing that appoints the agency as its exclusive global representative for consumer products. This new agreement marks the first time that the athletic brand has appointed a licensing agency to expand its global presence. The partnership aims to capitalize on the brand’s long … [Read more...] about Gold’s Gym Appoints IMG Licensing to Drive Consumer Product Expansion
athletic brands
Safilo and Under Armour Renew Eyewear Licensing Partnership
By Allison Watkinson TLL Reporter Safilo Group and Under Armour have signed a renewal for their global eyewear licensing partnership that will extend until 2031. Through the renewed agreement, the two companies will continue to collaborate on licensed eyewear solutions inspired by the Under Armour performance brand. Designed for professional athletes and consumers, … [Read more...] about Safilo and Under Armour Renew Eyewear Licensing Partnership