By Allison Watkinson TLL Reporter Automobile Club de l'Ouest has renewed its licensing representation partnership with IMG for the 24 Hours of Le Mans endurance racing competition. Running through 2029, the renewed multi-year agreement continues IMG's role as the exclusive global licensing representative for the Le Mans motorsports racing brand. Since the agency first took on … [Read more...] about IMG and Le Mans Extend Global Licensing Agreement
Automobile Club de l'Ouest
Steve McQueen Estate Enters New Renaissance of Licensing Deals
By Allison Watkinson TLL Reporter Renaissance Licensing has secured new consumer product partnerships and sub-agents for the Steve McQueen Estate on behalf of the late actor's son, Chad McQueen. Steve McQueen was a Hollywood actor who rose to fame in the 1960s. McQueen was known for starring in high-profile films such as The Magnificent Seven, Papillon and the Thomas Crown … [Read more...] about Steve McQueen Estate Enters New Renaissance of Licensing Deals