TLL Staff In a creative collaboration with Universal Pictures, Lexus has revealed two custom-wrapped vehicles inspired by the beloved witches of Oz in the upcoming cinematic adaptation of Wicked. Set to make their debut at the green-carpet premiere on November 9 at the Dorothy Chandler Pavilion in Los Angeles, the eye-catching Elphaba TX and Glinda TX models channel the … [Read more...] about Lexus Unveils “Wicked”-Inspired Vehicles Ahead of Film’s Los Angeles Premiere
Automotive brand licensing
Vineyard Vines Returns to its Roots With Licensed Jeep Collaboration
By Allison Watkinson TLL Reporter Vineyard Vines has announced a new licensing collaboration with Jeep for a limited-edition apparel collection and promotional campaign. "The Jeep brand holds a rich, truly American history that is steeped in freedom and adventure and holds a unique place deep in the hearts of our owners and enthusiasts as well as fans and followers," … [Read more...] about Vineyard Vines Returns to its Roots With Licensed Jeep Collaboration
Lexus Goes to Bat for Cognizant Major League Cricket League
By Allison Watkinson TLL Reporter Cognizant Major League Cricket (MLC) has secured a licensing sponsorship partnership with the Lexus automotive brand for the league's upcoming second season. MLC is the first professional Twenty20 cricket championship to operate in the US. Exclusively sanctioned by USA Cricket, MLC showcases players from around the globe. MLC's first … [Read more...] about Lexus Goes to Bat for Cognizant Major League Cricket League
LMI Revving Up Licensing For Motorcycle Brand Brough Superior
By Allison Watkinson TLL Reporter The motorcycle brand Brough Superior is roaring back to life, having appointed LMI as its global licensing agency. Brough Superior is a unique brand that remains a legend among motorcycle enthusiasts more than a century after the company was founded. In fact, the most expensive motorcycle ever sold at auction was a 1929 Brough Superior … [Read more...] about LMI Revving Up Licensing For Motorcycle Brand Brough Superior
Brandgenuity Takes the Wheel as Licensing Agency for Nissan
By Gary Symons TLL Editor in Chief Brandgenuity has been selected as the exclusive global licensing agency for Nissan Motor Corporation. Brandgenuity will be tasked with managing and accelerating growth across the current licensing program for Nissan’s brands, including iconic sports cars (Z, GT-R, Skyline), innovative electric vehicles (Ariya, Leaf) and Nissan … [Read more...] about Brandgenuity Takes the Wheel as Licensing Agency for Nissan
Licensing Law: Shelby Wins Trademark Fight Over the GT 500 Mustang Brand
By Gary Symons TLL Editor in Chief A California court has put Shelby back in the driver's seat for brand ownership of the legendary GT500 Shelby Mustang. In a story that seems like it was pulled from a film script, the Shelby Trust has been fighting for a decade to win back its trademark, which was claimed by the producer of three Hollywood films that featured the car. It … [Read more...] about Licensing Law: Shelby Wins Trademark Fight Over the GT 500 Mustang Brand
Rubber Hits the Road For Goodyear Tires and HUF Footwear
By Allison Watkinson TLL Reporter The global licensing agency IMG has secured a deal between its client Goodyear Tires and the apparel and footwear brand HUF. Founded in 2002, HUF is an LA-based footwear and apparel manufacturer that specializes in skateboarding lifestyle products. The new co-branded HUF x Goodyear collection is inspired by Goodyear's long history in … [Read more...] about Rubber Hits the Road For Goodyear Tires and HUF Footwear
Land Rover Poses The Toughest LEGO Challenge of All Time
By Allison Watkinson TLL Reporter LEGO has partnered with Land Rover to release a licensed LEGO Icons set based on the Classic Land Rover Defender 90. The new LEGO Icons Land Rover set includes over 2,000 LEGO pieces and is based on the classic design of the Land Rover Defender from 1983 to 2016. The set features numerous accessories for off-road adventure-themed … [Read more...] about Land Rover Poses The Toughest LEGO Challenge of All Time