By Allison WatkinsonTLL ReporterAsembl has secured a licensing partnership between Diageo and Mondelēz International for a new Baileys-flavored Cadbury Old Gold chocolate block for the Australian market.Part of the Merchantwise Group, Asembl is a research-driven brand extension agency that specializes in design, lifestyle and fast-moving consumer goods.Working alongside global … [Read more...] about Asembl Brings Together Sweet Collab Between Baileys and Cadbury Old Gold
Baileys Irish Cream
Mauriziano Distefano Launches New Bailey’s Products in Italy
By Allison Watkinson TLL Reporter Maurizio Distefano is expanding Bailey's licensing program across Italy with co-branded food & beverage products from new and existing licensees. The recently released Bailey's products from Italian licensees include ice cream from Mec3, refrigerated desserts from Dessert Manifattura, coffee cream from Caffè Borbone, shortbread … [Read more...] about Mauriziano Distefano Launches New Bailey’s Products in Italy
Asembl Brokers Sweet Deal Between Diageo and Sara Lee
By Allison Watkinson TLL Reporter The brand extension agency, Asembl has signed a multi-year partnership between Diageo’s Baileys brand and Sara Lee for a licensed dessert collection. Asembl is a strategic and research-driven brand extension agency that works with global brand owners to bring new licensed products and services to market. Asembl is part of the Merchantwise … [Read more...] about Asembl Brokers Sweet Deal Between Diageo and Sara Lee
Diageo Goes Big on Dairy Deal With Bailey’s Collaboration
Think of it as one more challenge for your New Year's Resolution to lose weight, as you pack on some more pounds with Diageo's new Baileys Extra Thick Salted Caramel Cream. The new product hitting shelves in the UK this winter is part of a continuing and so far very successful relationship brokered by Beanstalk between Diageo and the global dairy co-op Arla Foods. The Baileys … [Read more...] about Diageo Goes Big on Dairy Deal With Bailey’s Collaboration