By Allison Watkinson TLL Reporter Mattel has released a Barbie Inspiring Women doll based on Anna May Wong in celebration of Asian American and Pacific Islander (AAPI) Heritage Month. Anna May Wong was a Chinese-American actress who made history as the first Asian-American actor to secure a lead role in a US television series. Throughout her career, Wong worked to break down … [Read more...] about Anna May Wong Portrayed in Latest Barbie Inspiring Women Series
Barbie Licensing
Toy Licensing: Barbie Introduces Its First Doll with Down Syndrome
By Allison Watkinson TLL Reporter Mattel has partnered with NDSS to bring a Barbie doll with Down syndrome to this year's global Fashionistas lineup. The NDSS aka The National Down Syndrome Society is a human rights organization dedicated to aiding individuals with Down syndrome. NDSS supports individuals with Down syndrome by providing resources, advocating for policy … [Read more...] about Toy Licensing: Barbie Introduces Its First Doll with Down Syndrome
Mattel Issues Chelsea Doll Supporting Kids With Scoliosis
By Allison Watkinson TLL Reporter The Barbie brand has released a new doll for the Chelsea character line that is designed to increase representation of scoliosis. The new Chelsea doll features curvature in the spine and a removable back brace. With over 100,000 children diagnosed with scoliosis each year in the US, the new doll is intended to normalize the use of back … [Read more...] about Mattel Issues Chelsea Doll Supporting Kids With Scoliosis
Sustainable Licensing: Mattel Releasing Barbies Inspired by Dr. Jane Goodall
By Gary Symons TLL Editor in Chief You don't get much greener than a toy line based on Dr. Jane Goodall, and produced from recycled, ocean-bound plastic. Mattel is introducing a Dr. Jane Goodall Inspiring Women Doll and 2022 Barbie Career of The Year Eco-Leadership Team, which includes a Chief Sustainability Officer, Conservation Scientist, Renewable Energy Engineer and … [Read more...] about Sustainable Licensing: Mattel Releasing Barbies Inspired by Dr. Jane Goodall
Experiential Licensing: Mattel and Kilburn Launch World of Barbie Attraction
Kilburn Lives has announced a partnership with Mattel for a new upcoming immersive attraction, the World Of Barbie. “We were asked to bring Barbie’s playset to life. Who can say no to that opportunity?” said Kilburn CEO Mark Manuel. “Barbie is as relevant today as she was when she was first introduced to the world 63 years ago, if not more. I watched my daughter live and play … [Read more...] about Experiential Licensing: Mattel and Kilburn Launch World of Barbie Attraction
Prices Soar As Collectors Clamor For Barbie’s Queen Elizabeth Doll
By Gary Symons TLL Editor in Chief Mattel's Barbie has released a collector's edition doll portraying Queen Elizabeth II for her Platinum Jubilee. And within hours of its release on Wednesday, the Barbie Signature Queen Elizabeth II Platinum Jubilee Doll had completely sold out, while prices soared on eBay and Amazon and would-be customers fumed. On Mattel's online … [Read more...] about Prices Soar As Collectors Clamor For Barbie’s Queen Elizabeth Doll
Toy Licensing: Mattel Sends Barbie To The International Space Station
One Giant Leap for Dollkind: Barbie Explores New Frontier in First Trip to Space US toymaker Mattel has collaborated with the ISS National Lab to send Barbie dolls into space for the first time. In collaboration with the International Space Station (ISS) National Lab on Mission DreamStar, Mattel sent two Barbie dolls up to space to encourage girls to consider a career in … [Read more...] about Toy Licensing: Mattel Sends Barbie To The International Space Station
Toy Licensing: Barbie Celebrates Women’s Day With Global Campaign
Play and entertainment giant Mattel announced its Barbie franchise has launched a massive, global campaign to mark International Women's Day. The company says it has created a multi-faceted campaign that is aimed a providing more positive role models for young girls, and to support female entrepreneurs. As part of that campaign, Mattel has announced new partnerships with … [Read more...] about Toy Licensing: Barbie Celebrates Women’s Day With Global Campaign
Barbie And Fashion House Balmain Enter The World Of NFTs
Mattel this week announced the launch of an unprecedented partnership between the Barbie brand and French luxury fashion label, Balmain. Developed as a celebration of both Barbie and Balmain’s combined impact on fashion and greater culture, the two brands are launching a new global ready-to-wear fashion and accessories collection. The venture also marks the first time Barbie is … [Read more...] about Barbie And Fashion House Balmain Enter The World Of NFTs
WowWee Dreams Big With Barbie Dream Playhouse
The innovative play company WowWee, best known for its groundbreaking robots, has launched a new pop-up Barbie Dream House, in partnership with Mattel. WowWee launched with the introduction of its Robosapien toy robot in 2004, revolutionizing the way people interact with robotic companions or toys, but the company has also developed other lines of consumer entertainment … [Read more...] about WowWee Dreams Big With Barbie Dream Playhouse