By Gary Symons TLL Editor in Chief Mattel shocked exactly no one in announcing the promotion of Barbie producer Robbie Brenner as president of Mattel Films. Brenner has stacked up an impressive resume since joining Mattel Films five years as an executive producer, but with her having produced the blockbuster Barbie, there was little doubt Brenner was heading for the C-Suite … [Read more...] about Who’s News: Barbie Producer Robbie Brenner Appointed President of Mattel Films
Barbie movie
Licensing Colossus Barbie Surpasses $1 Billion at Box Office
Barbie Franchise Announces New Licensed Products, Including 'Weird Barbie' By Gary Symons TLL Editor in Chief The Barbie Movie hit a new milestone, surpassing $1 billion at the global box office, spawning a new wave of licensed Barbie merch. The unstoppable film that has shocked the movie-going world broke the $1 billion in just over two weeks since its July release, … [Read more...] about Licensing Colossus Barbie Surpasses $1 Billion at Box Office
Think Pink: Barbie Soundtrack Tops the Spotify Playlist
By Gary Symons TLL Editor in Chief Mattel's Barbie isn't just taking over the box office; she's taking over the Spotify music charts as well. The film Barbie has become a licensing phenomenon, with some observers estimating the film and doll franchise has lined up some 600 licenses this year. Among them is the Barbie soundtrack, a critically acclaimed collection featuring … [Read more...] about Think Pink: Barbie Soundtrack Tops the Spotify Playlist
Say What Now? Rivals Mattel and Hasbro Enter Into Major Licensing Deal
By Gary Symons TLL Editor in Chief Toymakers Mattel and Hasbro have obviously decided companies do better when they play well together. This week Hasbro and Mattel revealed they have signed multi-year licensing agreements for some of their most popular toy brands. Hasbro, Inc. (NASDAQ: HAS) and Mattel, Inc. (NASDAQ: MAT) announced that they have entered into multi-year … [Read more...] about Say What Now? Rivals Mattel and Hasbro Enter Into Major Licensing Deal
Coming to a Theater Near You: Six Toy-Based Movies from Mattel and Hasbro
By Richard Gottlieb Mattel and Hasbro have been busy turning their favorite toys into movies. Two of these movies, Barbie and Dungeons & Dragons: Honor Among Thieves, have 2023 release dates. The other four are in various stages of development. As I reviewed the available articles on these movies, it struck me just how challenging it must be for a toy company to make a … [Read more...] about Coming to a Theater Near You: Six Toy-Based Movies from Mattel and Hasbro