By Allison Watkinson TLL Reporter Nike has signed a multi-year extension to its global outfitting, merchandising, marketing and content agreement with the NBA and the WNBA. The renewal of the official licensing agreement follows eight years of service since the outfitting, merchandising, marketing and content partnership first began in 2015. Under the terms of the … [Read more...] about Nike Signs Historic 12-Year Partnership Extension with NBA, WNBA
Basketball licensing
Harlem Globetrotters Pass the Ball To IMG For Centennial Licensing Campaign
By Gary Symons TLL Editor in Chief The world-famous Harlem Globetrotters hope to score a slam dunk in licensing, having signed IMG as its exclusive agency. The Globetrotters combine comedy and extreme athleticism in a style of play that has never been matched. The team, which will celebrate its 100th anniversary in 2026, originated a dazzling style of play that heavily … [Read more...] about Harlem Globetrotters Pass the Ball To IMG For Centennial Licensing Campaign